COVID-19 may have hit the pause button on nearly every aspect of modern life, but even it is not strong enough to halt the... read more
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While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe... read more
The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs... read more
It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions. Recent headlines and... read more
Copywriting is only effective if it’s understood by your audience – that’s rule number one. But understanding goes beyond your words’ legibility. If you... read more
When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make... read more