Our writers, strategists and consultants have a breadth of industry knowledge to draw on
Contact usWe match our skills and expertise to the task and build the right team for every project
Contact usSometimes, even global brands struggle with their identity. Cancer Research UK (CRUK) is one of the nation’s leading cancer charities, but last year it identified problems with its image and tone of voice.
In an interview Marketing Director, Natasha Hill, said: “We weren’t talking in the way we were acting”. The charity’s extensive research was not understood by the public, and copy was often bulky and confusing. In 2012, CRUK decided to overhaul its brand image at a cost expected to be around 0.03 percent of the Charity’s income over the following five years.
It was a substantial investment, but CRUK’s recent triumph at 2013’s Transform Awards, where it won both ‘Best Visual Identity’ and ‘Best Use of Copy Style/Tone of Voice’, shows just how pronounced the effects of a successful rebrand can be.
Do consumers engage with your brand? At Stratton Craig we can help with your rebrand by helping you to find a distinctive new tone of voice. We can then implement this in your B2B and B2C communications through our copywriting services.