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Since the launch of the Retail Distribution Review (RDR) in June 2006, IFAs and firms have been getting to grips with the changing legislation. The purpose of the RDR is to improve clarity with which firms describe their services to consumers and increase the professional standards of financial advisers. Transparency and trust are essential for this industry.
Stratton Craig has been working within the financial markets for over twenty-two years. We’ve survived two recessions, watched as brands and governments have come and gone and witnessed some history-changing events. But through all of this the need for clarity and conciseness has continued and is perhaps more important now than ever before.
The financial world is a complex one but one where consumers are demanding clear communications and a strong narrative. That’s why we work with financial providers to help tell their story in the best way to their clients.
Far from dumbing down a subject, we plan and execute a communications piece by carefully gaining a thorough understanding of your culture, values and objectives so that we can start to help you tell your story convincingly. This is best summed up in our three step process to ensuring your business objectives are met and exceeded – whether that’s to increase revenue, build your client base or both.
The result of our auditing process is carefully crafted work that is designed to capture and retain the attention of your target audience, adding long-lasting value to your business.
For more information on our Blueprint process please call Harriette Hobbs on 0117 937 1383 or visit our website strattoncraig.co.uk/blueprint