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Stratton Craig Copywriting Blog


What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Language of leadership – the good, the bad and the ugly

As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...

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Sometimes laughter is the only medicine

Lockdown certainly has its challenges, but that isn’t stopping community spirit, Great British sarcasm and all-out creativity from attempting to cheer us all up. It has certainly helped us. Memes...

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Social distancing, not social isolation – how to keep your team engaged

Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering away in their respective homes for...

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Tone of voice in crisis communications – tips to get it right

Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don’t...

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Five ways to create quick informative content

Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...

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Best B2B Coronavirus content we’ve seen

‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...

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Five lessons from our clients during crisis

Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...

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The right words can make the world seem brighter

The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...

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Communicating in the dark – Crisis comms you can’t plan for

Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...

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A good brief: the difference between your words being read or disregarded

Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...

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