Though we’re partial to a page of prose, video marketing is another powerful weapon in any marketer’s armoury. According to Optinmonster, video marketing can... read more
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Just a few years ago, ‘being green’ was a badge of honour reserved for those building a grand design complete with solar panels, living... read more
Rail operators could be on the brink of something good. After distrust in airlines has surfaced following 2020’s mass cancellations, rail travel could be... read more
Travel in 2020 has been interesting, to say the least. We’ve all been on tenterhooks, waiting to see if we could go away or... read more
There’s a science to customer loyalty, and it starts with touchpoints. Customers who have positive experiences with your company at every point in the... read more
“Economic downturns are impossible to predict and sure as the sunrise. Build resilience now, because when the sun comes up, you’d better be moving.”... read more
They’re making us smile, agree and take action. And if that action is adding an item into our shopping bag, then these retail brands... read more
Great education copywriting can give universities the edge in a fiercely competitive world. Aside from rival institutes, universities have to compete with government-backed schemes... read more
The automotive industry has been through a lot in recent years. Tesla and Google are transforming cars and car-travel. The climate emergency is putting... read more
I’m a big fan of Poynter’s Roy Peter Clark. He’s spent years teaching people how to transform hard facts into interesting reading. In September,... read more