Our writers, strategists and consultants have a breadth of industry knowledge to draw on
Contact usWe match our skills and expertise to the task and build the right team for every project
Contact us
Blog
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
17 Apr 2020 | Copywriting | Coronavirus content | English language | In the news | Claire Wilson
Language of leadership – the good, the bad and the ugly
As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...
15 Apr 2020 | Coronavirus content | General | In the news | Anna Fozzard
Sometimes laughter is the only medicine
Lockdown certainly has its challenges, but that isn’t stopping community spirit, Great British sarcasm and all-out creativity from attempting to cheer us all up. It has certainly helped us. Memes...
15 Apr 2020 | Coronavirus content | Team | Sophie Cole
Social distancing, not social isolation – how to keep your team engaged
Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering away in their respective homes for...
14 Apr 2020 | Business stories | Content strategy | Tone of voice | Claire Wilson
Tone of voice in crisis communications – tips to get it right
Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don’t...
13 Apr 2020 | Copywriting | Coronavirus content | General | Sophie Cole
Five ways to create quick informative content
Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...
11 Apr 2020 | Copywriting | Coronavirus content | Digital content | Email marketing | Anna Fozzard
Best B2B Coronavirus content we’ve seen
‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...
9 Apr 2020 | Content marketing | Copywriting | Coronavirus content | Email marketing | Anna Fozzard
Five lessons from our clients during crisis
Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...
21 Mar 2020 | Copywriting | Molly Rumbelow
The right words can make the world seem brighter
The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...
20 Mar 2020 | Content strategy | Copywriting | Claire Wilson
Communicating in the dark – Crisis comms you can’t plan for
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...
16 Mar 2020 | Content marketing | Copywriting | Alan Mogford
A good brief: the difference between your words being read or disregarded
Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...