There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
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Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more
While most companies do their best to avoid controversy, embarrassing slip-ups and misjudged marketing or brand tone of voice choices are almost inevitable in... read more
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re... read more
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is... read more
As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on... read more
Face-to-face meetings help legal professionals form relationships with new clients and win business. Our experience of copywriting for legal companies tells us that nurturing... read more
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting... read more
COVID-19 may have hit the pause button on nearly every aspect of modern life, but even it is not strong enough to halt the... read more
TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold.... read more