A discussion on the importance of tone of voice and the emergence of brand language
Wednesday 20 October – 8:15am
Wallacespace, 2 Dryden Street, Covent Garden, WC2E 9NA
What do Innocent, Google and Apple all have in common? Apart from amazing products and stand-out brand, they speak a language that resonates with all of their stakeholders.
They have capitalised on what they do and how they do it by speaking in a way that excites, engages, stirs emotion, promotes and adds value to their brand. They have embraced their value proposition.
But do brands need a tone of voice and if so, how do you measure it? How do you get your organisation to speak to various stakeholders such as employees, suppliers, customers, shareholders whilst still being true to your value proposition? Do you have to create an employer brand specifically for employees….do you have to sound corporate to shareholders… is there a different way of communicating online….surely it’s just another medium. In an ever changing world where we are consuming more information than ever before, there has never been a better time to understand how your words affect your brand. We don’t claim to have all the answers but we know a few people who might be able to help.
Join Further and Stratton Craig for breakfast with Michael Wolff founder of Wolff Olins, Alastair Herbert of Lingua brand and Stephen Fitzmaurice, Marketing Manager at Clifford Chance to discuss further.
It’s an event you wouldn’t want to miss. After the session Lingua brand will be offering a free audit of your tone of voice and how it affects your bottom line. The discussion will be chaired by James Beveridge, Creative Director and Managing Partner of Further.
Breakfast will be provided!
If there are any specific areas you would like to see discussed, please indicate in your reply. Numbers are limited so please book today to avoid disappointment. Please email firstname.lastname@example.org
For more details please see Breakfast Briefings.