5 Feb 2010 | Business stories | Copywriting | Social media | Stratton Craig

HR for BP

We recently won a pitch with SAS Design to write the graduate profiles for BP's recruitment campaign. Having worked on campaigns for big organisations such as BT, KPMG and Savills, we were perfectly placed to deliver on the brief.

We assigned one of our writers, a former national journalist, to interview, transcribe and write the profiles of recent employees across the country, which will be a central part of BP's national campaign.