“Economic downturns are impossible to predict and sure as the sunrise. Build resilience now, because when the sun comes up, you’d better be moving.” – McKinsey
Resilience has been the name of the game for 2020. And it looks as though it will be just as vital for surviving challenges and thriving when new opportunities arise in 2021. So, how can content writing help?
The year 2020 will always be remembered. Not just in the history books, but in the narratives of every contemporary business. For some, it will be marked as the most challenging year, but for others, it will be the beginning of a new chapter of success.
In the year we stayed home and slowed down, healthcare companies, supermarkets, Deliveroo, Uber Eats, Netflix, Zoom, Hermes, DPD and Royal Mail have been busier than ever. Select businesses in struggling sectors like hospitality and leisure have also found their own way to stay in demand. We’ve seen small independent shops break into the online shopping world, bookshops delivering great reads to doorsteps, and local wine bars creating virtual tasting parties. In Bristol, four hospitality businesses joined together to create a large and very popular outdoor eating venue, employing over 100 people to make it happen.
All these businesses share a common trait: resilience. If they’re not essential to keep the country running, then they’ve certainly been adaptable. And it’s this adaptability that has enabled so many businesses to survive this year.
Few organisations can be essential 100% of the time. But being adaptable means businesses can evolve to changing situations, and they benefit from more than just survival:
Previous recessions hold some clues about how businesses can be resilient. McKinsey researched ways in which companies have weathered economic storms, and one method stood out: focusing on growth.
For us, content holds the answer to growth. It’s a tool at every business’s disposal that helps build resilience. Use your content wisely and you can stay relevant and position your business for growth. Here’s how:
Planning for 2021 may feel like an impossible task. That’s why we’re encouraging our clients to focus on resilience, so they’re ready for anything the year throws our way. For our recommendations on building robust communications that put you in pole position for growth, get in touch with our team of expert content strategists and copywriters.