Posting content online that gets shared, recommended and bookmarked may not be very difficult if brands know what users are looking for and how they use social sites. While the importance of high-quality content and appealing headlines should not be underestimated, Business 2 Community claims that there is another key factor that determines shareability.
Audiences on social media are “lazy” and often short on time, and brands can benefit if they provide them with fast and easy solutions, the website explains. In addition, many people are tired of the things they have to do, so giving them ready-to-use option will appeal to them.
Experts say that pieces of content that save people time and help them get things done are the ones that users prefer and would willingly share. So how can you take advantage of this?
If content writers are looking for websites that accept guest articles, creating a list of such sites would be a great solution – writers could bookmark the list and are likely to share it with other writers.
Another example of popular content among users is the type of content posted on Mashable.com. What makes the website so popular? It is good at organising themes from all over the Internet and putting them in order, so that the content is easy to find.
In conclusion, whatever industry a brand belongs to, its core audience has needs and wants solutions to its problems. If the content that the brand posts online can offer these solutions, it is likely to be highly valued and shared.