/ Word of the week

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New words for things that don’t have a name – but should

The publication of the first Roald Dahl dictionary, packed with evocative neologisms and onomatopoeic nonsense words, has got the Stratton Craig crew misty-eyed for times gone by. As writers it’s...

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Buzzwords: Engaging – does it mean anything?

Producing engaging content is surely the aim of any copywriter worth their salt. Any search on Google, Twitter or LinkedIn for the term ‘engaging content’ will throw up a host...

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The power of "No"

We’re always being encouraged to say yes, to take on new opportunities and avoid being the one to break up everyone’s fun with a frank “um, actually…no”. But is this...

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2013, in a word

The Oxford English Dictionary has announced that the word of 2013 is ‘selfie’. At first listen, it sounds as annoying as the action it denotes – taking a picture of...

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The Copywriter December 2009

Lately, we’ve been inspired by the use of ‘word clouds’. As you can see in the clouds above some words are larger than others, indicating that they have been used...

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The Copywriter January 2010

Word Clouds Wishing you a very happy new year! Just before the end of 2009, we were asked by Communicate magazine to look at the language used in the annual reports...

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The Copywriter – March 2010

Firm Friends   A year after an uncertain time for employees, how are the Big Four firms now attracting new blood? This time last year, Ernst & Young revealed that around 1% of...

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The Copywriter – April 2010

The Budget - a word cloud analysis With the general election in full swing, we thought it only right to give a nod to the politicians in April's edition of The...

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It's a WRAP

Stratton Craig is a tried and tested copywriting resource for the Waste & Resources Action Programme (WRAP), who've chosen us to write executive summaries for three recent industry and trade...

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Recruiting the best for Reed HR

Stratton Craig has won a project to reposition an important brochure for Reed HR. Reed is the UK’s leading specialist recruitment and HR services provider. It wanted to rewrite an...

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