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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



2017 travel trends and how to market them

Brexit, technology and a surge in healthier lifestyles are changing the face of the travel industry. Here are a few of the most significant travel trends set to take off...

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Why honesty is the best travel policy: Lessons from San Francisco

Most travel brands deal in transport significantly less glamorous than exotic overseas adventure. Far from selling the dream, they can score points with customers by telling the truth. The whole...

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Making it personal: the key to building brand engagement

Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...

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Why modern companies must rise to the challenge of writing for digital channels – or

According to recent figures, almost half of the global population now has access to the internet. With more and more people living virtual lives, the potential for reaching and transacting...

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Pen pals: the smart way for travel companies to keep in touch

Email newsletters offer travel-based businesses the perfect chance to deliver targeted content directly to potential and current clients’ inboxes. If you’re providing content that’s relevant and pertinent, this can lead...

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The pros and cons of social media platforms for travel companies

The massive and tangible benefits for travel companies of engaging with customers via social media cannot be overstated. That said some platforms work better than others for certain types of...

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The perils of email marketing for travel companies (and how to avoid them)

Email marketing is certainly here to stay. Particularly ideal for small travel companies that rely on their website for the bulk of their business, email marketing is fast, cheap and...

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Top five Twitter tips for travel companies

The travel community loves Twitter. If your travel company is looking to expand your reach then Twitter is without doubt one of the most powerful tools out there. Use it...

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Three ways to make your travel content go viral

It may seem like your ability to produce viral-worthy content is as far away as the destinations you're pushing, but all successful travel campaigns have several things in common that...

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How to take advantage of user-generated content (UGC) for travel marketing

A new holiday era has been sweeping the globe. The dark days of holiday brochures and guidebooks are long gone, with the physical travel agent almost deemed redundant. This is...

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