The power of branding is unquestionable. In many cases a businesses’ product or service can evolve or completely change underneath established values, messages, and... read more
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In our recent newsletter, we discussed the elements that make up the verbal identity of your brand. They included your company values. Here’s a... read more
Online and high-street betting company Ladbrokes attempts to elevate themselves above the rest with their latest promotional campaign – ‘The Ladbrokes Life’ – which... read more
Language is at the core of every branding success story. It’s how businesses relay purpose and personality, establishing a connection with their target audience... read more
Some people don’t like Marmite. Others are definitely not fans of olives, or cold weather, or of the person in the queue behind them... read more
To celebrate a major team success, Stratton Craig recently enjoyed a day out in Paris – a city that inspired the likes of Hemingway,... read more
As ad agency isobel has revealed a list of the most ‘happy’ brands in the UK, we’ve been having a think about how and... read more
I’m going to put a stake in the ground here… I’m a big fan of the Twitter hashtag #thingsyouhearinagencies. It provides me with a... read more
When was the last time you saw a picture of a faraway place and thought, “I want to go there some day”? For us,... read more
When corporations go through periods of upheaval they often choose to make changes to their marketing strategies. Movember recently unveiled the ‘Generation Mo’ rebrand,... read more