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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Industry 4.0, manufacturing copywriting and the comms challenges of automation

COVID-19 may have hit the pause button on nearly every aspect of modern life, but even it is not strong enough to halt the seismic shifts occurring across the manufacturing...

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When is technical copywriting too technical?

Our senior technical writer, Colm, has over 10 years’ experience in technical copywriting, writing for companies like Saab, Ericsson, Hitachi, Achilles and Kaspersky Lab. Colm’s work reformulating technical copy into...

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The difference copywriter training for letters can make

Copywriter training: Why letters need a new identity Anna, one of our letter-writers, taps into a gap in the market for getting more value from these essential customer communications. When it comes...

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How voice search works

Our third instalment in the ‘Writing for Voice Search’ series dives into how voice search works. If you’ve missed our previous two posts, catch up here. Today, I’m going to...

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Making the complex simple: top tips for writers

The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...

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