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Storytelling in campaigns

This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...

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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles of New Look jeans. And they’re...

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Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

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The five pillars of storytelling in the automotive industry

Storytelling in the automotive industry, and the automotive industry itself, has been through a lot in recent years. From the crisis in 2008 to an age where Tesla and Google...

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