Social media fail – how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when... read more
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These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump... read more
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons... read more
In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy... read more
Many brands have recently experienced a drop in their ‘organic reach’ as the way that social media is consumed changes. This doesn’t mean that... read more
Airbnb is no ordinary accommodation booking site, which is one of the reasons why it was recently valued at an extraordinary $25 billion plus.... read more
The massive and tangible benefits for travel companies of engaging with customers via social media cannot be overstated. That said some platforms work better... read more
The travel community loves Twitter. If your travel company is looking to expand your reach then Twitter is without doubt one of the most... read more
It may seem like your ability to produce viral-worthy content is as far away as the destinations you’re pushing, but all successful travel campaigns... read more
Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider... read more