What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...
Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...
Loyalty through price rises and tough economic times is the Holy Grail for just about any business. But it’s particularly prominent in the retail sector, and even more starkly apparent...
There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...
The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...
There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...
The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...
Making your product descriptions Google friendly is one of the easiest ways to increase traffic to your site. Around 12% of retail sales are made online, and this figure doesn’t include...
Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...