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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
14 Mar 2017 | Automotive copywriting | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Anna Fozzard
Five best bits from Feb 2017
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
10 Mar 2017 | Copywriting | Digital content | Retail copywriting | Storytelling | Tone of choice | Stratton Craig
Language and fashion – what’s the latest trend?
Leyla, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles of New Look jeans. And they’re...
27 Feb 2017 | Business stories | Content strategy | Digital content | Retail copywriting | Anna Fozzard
The one where we found the best storytellers
Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...
26 Jan 2017 | Content strategy | Copywriting | Digital content | Retail copywriting | Stratton Craig
What can retailers do to keep customers in the face of price rises?
Loyalty through price rises and tough economic times is the Holy Grail for just about any business. But it’s particularly prominent in the retail sector, and even more starkly apparent...
25 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Stratton Craig
How to build customer loyalty at every touchpoint
There’s a science to customer loyalty and it starts with touchpoints. If your customers have positive experiences with your company at every point in the research and buying processes, they’ll...
14 Dec 2016 | Christmas | Copywriting | Digital content | Retail copywriting | Stratton Craig
Exploiting extra website traffic at Christmas
The Christmas season is fundamental for retailers of practically every kind, because it represents such a huge source of income - it keeps some businesses afloat for the other 11-or-so...
1 Nov 2016 | Christmas | Digital content | Retail copywriting | Stratton Craig
www.christmas.com
There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...
4 Oct 2016 | Automotive copywriting | Copywriting | Retail copywriting | Stratton Craig
UK is ‘most brand-sensitive’ country when it comes to cars…
The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...
27 Sep 2016 | Copywriting | Digital content | Retail copywriting | SEO | Anna Fozzard
SEO tips for your product descriptions
Making your product descriptions Google friendly is one of the easiest ways to increase traffic to your site. Around 12% of retail sales are made online, and this figure doesn’t include...
10 Jun 2016 | Content strategy | Copywriting | Digital content | Leisure writing | Retail copywriting | Travel content marketing | Travel writing | Verbal identity | Stratton Craig
Making it personal: the key to building brand engagement
Consumer purchases are predicated on many things. They can be pleasure oriented. They can be status driven. They can be influenced by a sense of individuality, belonging or confidence. But...