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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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How does content affect your bottom line?

Research has found that conversion rates for brands using content marketing are six to seven times higher than those that don’t (source: Aberdeen Group). So how do the words on the...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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When being ‘to the point’ isn’t good

You have a short attention span. That’s the general consensus, anyway. If you read things on the internet, just like you are right now, you won’t be able to concentrate on...

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Set up your blog on the right foot

The blogging world has received new acclaim in recent years, and there’s never been a better time to add your voice to the authoritative conversations gripping the web every day....

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Let’s all start spelling better…

We all know spelling is important – it’s one of the first things we’re challenged with in education. But the reality is that we do still make mistakes, not least...

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How not to lose your readers

Is content king? Not really. Relevance is king. You can have as much content on your website as you like, but if nobody’s interested in reading it then you may...

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Forget Google, your audience is your audience

The top of Google’s search rankings has for a long time been the Holy Grail for many brands, particularly e-retailers and those in a market with low barriers to entry....

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