/ Price of bad content

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Only 2 out of 712 people enjoy online shopping and other surprising stats

Considering the popularity of online shopping and the so-called ‘death of the high street’ that has resulted, this is surprising. So what’s the problem? Simple: Bad content. In a recent survey...

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How does content affect your bottom line?

Research has found that conversion rates for brands using content marketing are six to seven times higher than those that don’t (source: Aberdeen Group). So how do the words on the...

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Wake up and see the copy – Sweden Democrats

You’d normally expect adverts or campaign posters to go through a rigorous proofing and checking process before they are printed and put up around a train station. Sadly this does...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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Five things to look out for when auditing your web content

A content audit is a valuable task for any webmaster to complete. It not only makes sure the words you use are working hard to engage your online audience, but...

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The ups and downs of online Christmas shopping

“It’s beginning to look a lot like Christmas. Everywhere you go.”   The Christmas season is under way and the Christmas shopping frenzy has well and truly begun.   There’s nothing like the hustle...

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10 commandments for creating great content

Content marketing is the phrase on the tip of everyone’s tongue. What is it that makes good content and how can you ensure a good ROI when you do spend...

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When being ‘to the point’ isn’t good

You have a short attention span. That’s the general consensus, anyway. If you read things on the internet, just like you are right now, you won’t be able to concentrate on...

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Treat Google as a valued member of your target audience. It’ll love you for it.

Google has been coming down hard on ‘spammy’ content for a while now, but it only hit home for many after big fat Panda 4.0 stomped out of the tech...

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