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Language of leadership – the good, the bad and the ugly

As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...

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Sometimes laughter is the only medicine

Lockdown certainly has its challenges, but that isn’t stopping community spirit, Great British sarcasm and all-out creativity from attempting to cheer us all up. It has certainly helped us. Memes...

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Word of the year: Our words of the year and past decade

As the decade draws to a close, we’re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee...

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How the language of debate can be harmful – from the perspective of a copywriting

As a copywriting agency in Bristol that regularly works on sustainability communications, we know the statistics surrounding environmental issues. For example, every year, more than 330 people in Bristol die...

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Parliamentary prose – the language of leadership

"In this, the most peculiar and extraordinary of political times, the language that is used is incredibly important.” Anna Soubry, leader of the Independent Group for Change. We were surprised by the...

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The line between brand language, and a lawsuit

To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s arsenal is brand identity - where...

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#nofilter – Is there such a thing as too much transparency?

These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...

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Missing your target audience – Cautionary tales from ad land

Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be fatal....

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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New words for things that don’t have a name – but should

The publication of the first Roald Dahl dictionary, packed with evocative neologisms and onomatopoeic nonsense words, has got the Stratton Craig crew misty-eyed for times gone by. As writers it’s...

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