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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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How good healthcare copywriting can communicate success during a crisis

While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is thriving. The New York Times proposed...

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How can healthcare copywriting help us make the right choices?

You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...

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The right words can… save lives

The headline news in recent weeks that a worrying number of women in the UK are not attending their smear tests for cervical cancer got me thinking about the importance of...

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