/ Google

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Common sense SEO for the long term

You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...

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Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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There are 54 days to Christmas. Shoppers, that’s just eight Saturdays left to brave the crowds. However, if you’re anything like me, you may prefer to find the best bargains online. According...

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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When is it time for a website content re-write?

Refreshing web content is an important process. Establishing when and how to do this can be difficult though, and there are a few questions you need to ask yourself. The...

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How guest blogs can grow your audience and boost your Google rankings

The term ‘guest blogging or posting’ means to publish an article on some else’s website or blog. For businesses this generally means featuring a guest blog written by somebody else...

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Your audience v. Google: who are you writing for?

Billions of searches happen every day on its platform, and with over 65% share of the search market, Google demands your attention. But with every update to the Google algorithm...

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