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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



Five ways to stop hyperbole ruining your life

Exaggeration is often harmless; telling a friend they look amazing when ok is more accurate never hurts. In the world of advertising, though, it’s different. Although it might be compelling...

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How to say sorry in business

Knowing how to apologise properly is a must for even the best-behaved business. The nature of social media means that if a brand messes up these days, a whole lot...

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Five ways great copy can make your business stand out

Effective, compelling content is often the difference between gaining the attention of a potential customer and losing them forever. Here are our top five tips to writing great copy that...

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Three rules for a successful finance email campaign

With email marketing tools becoming ever more sophisticated and adaptable, putting in the effort to personalise email campaigns can reap huge benefits for finance companies. Here are three ways to...

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How to refresh old content for future value

Blogging may demand new ideas, but this doesn’t mean a post becomes worthless once it’s a week, six months or even a year old. By refreshing old posts you can...

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Ad of the month – Slater Gordon

An advert in a free paper has to work pretty hard to make me look twice. And it can’t just be me that has just a quick flick through the...

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It’s personal: how financial comms have evolved

Big data; big insight Big data, small data and everything in between means there is now an unprecedented volume of information available on millions of global consumers. Companies are already harnessing...

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Three ways to make your travel content go viral

It may seem like your ability to produce viral-worthy content is as far away as the destinations you're pushing, but all successful travel campaigns have several things in common that...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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How to make financial copy more captivating

With compliance regulations to meet and technical subjects to explore, financial copywriting treads a fine line between informative and uninteresting. However, the industry is undergoing something of a makeover, with...

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