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Working at a financial copywriting agency

An interview with our Content Strategist, Claire One of our junior writers, Alice, takes a break from financial writing to interview Claire, our content strategist, about the role of a financial...

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Financial report writing – Art, science, or a bit of both?

The dreaded annual report – so often the yearly blackspot in the corporate affairs team’s (already stretched) workload. When you’re the one grappling with the finance team to nail down the...

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Hitting the financial copywriting sweet spot

Jargon, long-winded sentences and an abundance of acronyms are what you would once expect from financial copywriting. But not anymore. In fact, it has started to flip the other way...

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As a fintech copywriting agency we give our view on Revolut

The rise of fintech has reshaped the financial services and communications industries, creating the role of fintech copywriting agency. As much of the millennial population have grown up with mobile phones,...

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Some great examples of financial content writing that works

The world of financial content writing can often seem intentionally designed to confuse, conceal or over complicate. Often a relatively simple message can be loaded with stats, tables and technical terms...

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The wrong words: how one bank got it wrong

Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...

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Financial services copywriting: HSBC

HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...

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Boring financial language or critical information?

The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...

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Why banks are losing face

When was the last time you popped into the bank? Unless your auntie has given you a tenner cheque for Christmas or you’ve lost your card reader, then it was...

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Storytelling in advertising – a story of success

We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns. This is something that the most successful brands utilize frequently. Let’s...

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