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Parliamentary prose – the language of leadership

"In this, the most peculiar and extraordinary of political times, the language that is used is incredibly important.” Anna Soubry, leader of the Independent Group for Change. We were surprised by the...

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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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Stop yelling at your readers! There’s a time and a place for exclamation marks

To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all know the perils of a misplaced...

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Are acronyms a help or a hindrance? Well that depends…

We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...

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We believe words matter…and The Telegraph agrees with us

Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....

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The beauty of simple language – 5 stunning examples

Ever replayed a lost argument in the shower? You’ll suddenly come up with the ultimate response, just a few hours too late. Don’t beat yourself up, though. Punchy, short statements that...

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The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

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Eggcorns and other cute things children say

Big brothers and sisters around the world couldn’t be more thankful for eggcorns. What a great excuse to take the mick out of the little one for getting something wrong. If...

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The idiot’s (illustrated) guide to idioms

From ‘Bob’s your Uncle’ to ‘It’s raining cats and dogs’, we hear idioms on a regular basis but it’s surprising how little we actually know about their origins. Some idioms...

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Emojis – Helpful hack or unnecessary evil?

Wink face, smiley face, crying face, the dancer, the cyclist, the cat, the moon, and, of course, the avocado. There are emojis for just about everything these days, but why?...

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