/ Education copywriting
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13 Feb 2017 | Copywriting | Digital content | Education copywriting | Stratton Craig
Education writing is not as simple as getting down with the kids
Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...
6 Feb 2017 | Copywriting | Digital content | Education copywriting | Stratton Craig
Educating the next generation: how writing to inspire can feel like an uphill struggle
Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...