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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
9 May 2020 | Copywriting | Coronavirus content | Healthcare | Sophie Cole
How can healthcare copywriting help us make the right choices?
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...
24 Apr 2020 | Copywriting | Coronavirus content | English language | Anna Fozzard
Building trust and providing reassurance in a crisis
Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On the one hand, you want to...
22 Apr 2020 | Copywriting | Coronavirus content | Anna Fozzard
Writer’s blockdown? Let’s fix that
When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing frantically and getting nowhere, we hear...
17 Apr 2020 | Copywriting | Coronavirus content | English language | In the news | Claire Wilson
Language of leadership – the good, the bad and the ugly
As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...
15 Apr 2020 | Coronavirus content | General | In the news | Anna Fozzard
Sometimes laughter is the only medicine
Lockdown certainly has its challenges, but that isn’t stopping community spirit, Great British sarcasm and all-out creativity from attempting to cheer us all up. It has certainly helped us. Memes...
15 Apr 2020 | Coronavirus content | Team | Sophie Cole
Social distancing, not social isolation – how to keep your team engaged
Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering away in their respective homes for...
13 Apr 2020 | Copywriting | Coronavirus content | General | Sophie Cole
Five ways to create quick informative content
Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...
11 Apr 2020 | Copywriting | Coronavirus content | Digital content | Email marketing | Anna Fozzard
Best B2B Coronavirus content we’ve seen
‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...
9 Apr 2020 | Content marketing | Copywriting | Coronavirus content | Email marketing | Anna Fozzard
Five lessons from our clients during crisis
Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...