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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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How can healthcare copywriting help us make the right choices?

You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...

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Building trust and providing reassurance in a crisis

Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On the one hand, you want to...

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Writer’s blockdown? Let’s fix that

When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing frantically and getting nowhere, we hear...

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Language of leadership – the good, the bad and the ugly

As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...

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Sometimes laughter is the only medicine

Lockdown certainly has its challenges, but that isn’t stopping community spirit, Great British sarcasm and all-out creativity from attempting to cheer us all up. It has certainly helped us. Memes...

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Social distancing, not social isolation – how to keep your team engaged

Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering away in their respective homes for...

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Five ways to create quick informative content

Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...

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Best B2B Coronavirus content we’ve seen

‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...

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Five lessons from our clients during crisis

Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...

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