/ Copywriting
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
13 Apr 2018 | Content strategy | Copywriting | Uncategorised | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...
14 Nov 2017 | Copywriting | Interviews | Paul Weedon
The art of the interview – 7 hints and hacks for getting to the nub
Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...
20 Jul 2017 | Copywriting | English language | Gemma Brown
The devil is in the detail – Why accuracy counts
When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...
16 Jun 2017 | Content marketing | Copywriting | Anna Fozzard
How to be a thought leader (at the same time as everyone else)
Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
25 Apr 2017 | Ad of the week | Copywriting | Storytelling | Anna Fozzard
What can the Samsung ostrich teach us about storytelling?
Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...
21 Apr 2017 | Copywriting | English language | General | In the news | Claire Wilson
Grammar vigilantes – annoying pedantry or an important public service?
Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...
12 Apr 2017 | Copywriting | English language | General | Claire Wilson
Misused, abused and overused words – are you a culprit?
On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...
4 Apr 2017 | Compliance | Copywriting | Financial copywriting | Financial services | Claire Wilson
Boring financial language or critical information?
The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...
