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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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How good healthcare copywriting can communicate success during a crisis

While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is thriving. The New York Times proposed...

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How can healthcare copywriting help us make the right choices?

You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...

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How legal copywriting can remove emotion without reducing impact

TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold. But from our experience of copywriting...

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Building trust and providing reassurance in a crisis

Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On the one hand, you want to...

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Writer’s blockdown? Let’s fix that

When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing frantically and getting nowhere, we hear...

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Language of leadership – the good, the bad and the ugly

As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...

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Five ways to create quick informative content

Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...

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Best B2B Coronavirus content we’ve seen

‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...

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Five lessons from our clients during crisis

Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...

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The right words can make the world seem brighter

The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...

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