Great education copywriting can give universities the edge in a fiercely competitive world. Aside from rival institutes, universities have to compete with government-backed schemes... read more
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Wait, industry 5.0? As companies all over the world work frantically to unlock the benefits of industry 4.0 – is the next stage of... read more
Debt collection letters are a necessary evil, but do they need to be so harsh? The Money and Mental Health Policy Institute thinks not.... read more
You’ll have heard of the expression ‘by cheap, buy twice’ – and this is particularly relevant when creating content. There is so much noise... read more
We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns and other content writing. This... read more
There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is... read more
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting... read more
TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold.... read more