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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
26 May 2020 | #saywhatyousee | Copywriting | Healthcare | Molly Rumbelow
How good healthcare copywriting can communicate success during a crisis
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is thriving. The New York Times proposed...
9 May 2020 | Copywriting | Coronavirus content | Healthcare | Sophie Cole
How can healthcare copywriting help us make the right choices?
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...
30 Apr 2020 | Copywriting | Legal Copywriting | Anna Fozzard
How legal copywriting can remove emotion without reducing impact
TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold. But from our experience of copywriting...
24 Apr 2020 | Copywriting | Coronavirus content | English language | Anna Fozzard
Building trust and providing reassurance in a crisis
Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On the one hand, you want to...
22 Apr 2020 | Copywriting | Coronavirus content | Anna Fozzard
Writer’s blockdown? Let’s fix that
When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing frantically and getting nowhere, we hear...
17 Apr 2020 | Copywriting | Coronavirus content | English language | In the news | Claire Wilson
Language of leadership – the good, the bad and the ugly
As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has also thrown into sharp relief the importance...
13 Apr 2020 | Copywriting | Coronavirus content | General | Sophie Cole
Five ways to create quick informative content
Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying to catch the attention of businesses...
11 Apr 2020 | Copywriting | Coronavirus content | Digital content | Email marketing | Anna Fozzard
Best B2B Coronavirus content we’ve seen
‘So, anyone got any experience in communicating with clients during a global health emergency?’ We are all in this learning curve together. B2C businesses tend to go down the route of telling...
9 Apr 2020 | Content marketing | Copywriting | Coronavirus content | Email marketing | Anna Fozzard
Five lessons from our clients during crisis
Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...
21 Mar 2020 | Copywriting | Molly Rumbelow
The right words can make the world seem brighter
The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...