You’ll have heard of the expression ‘by cheap, buy twice’ – and this is particularly relevant when creating content. There is so much noise... read more
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There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is... read more
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting... read more
TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold.... read more
Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On... read more
When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing... read more
As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has... read more
Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying... read more