/ Copywriting
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
17 Feb 2020 | Content marketing | Copywriting | SEO | Colm Hebblethwaite
Writing for voice search
So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
4 Feb 2020 | Construction | Content strategy | Copywriting | Stratton Craig
How great copywriting can help construction companies
While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...
29 Jan 2020 | Copywriting | English language | Molly Rumbelow
Should you care about an Oxford comma?
As lovers of language, we at Stratton Craig enjoy nothing more than a good old fashioned grammar debate. So you can imagine our collective interest in the latest controversy hitting the...
6 Jan 2020 | Construction | Content marketing | Copywriting | Anna Fozzard
Challenges vs opportunities for construction industry copywriting
It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions. Recent headlines and language in the media have knocked the...
20 Dec 2019 | Construction | Copywriting | Sophie Cole
How construction copywriters can make the scale of the industry comprehensible
Copywriting is only effective if it's understood by your audience – that’s rule number one. But understanding goes beyond your words’ legibility. If you want your audience to truly comprehend...
12 Dec 2019 | Construction | Content strategy | Copywriting | Molly Rumbelow
Balancing strategic and tactical marketing – the value of a construction copywriting agency
When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...
28 Nov 2019 | Copywriting | Digital content | English language | In the news | Anna Fozzard
Word of the year: Our words of the year and past decade
As the decade draws to a close, we’re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee...
12 Nov 2019 | Copywriting | Technical writing | Anna Fozzard
The difference copywriter training for letters can make
Copywriter training: Why letters need a new identity Anna, one of our letter-writers, taps into a gap in the market for getting more value from these essential customer communications. When it comes...
21 Sep 2018 | Copywriting | Sustainability | Jack Craze
Bias and balance in the age of mistrust
When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...