/ Copywriting
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
21 Mar 2020 | Copywriting | Molly Rumbelow
The right words can make the world seem brighter
The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...
20 Mar 2020 | Content strategy | Copywriting | Claire Wilson
Communicating in the dark – Crisis comms you can’t plan for
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...
16 Mar 2020 | Content marketing | Copywriting | Alan Mogford
A good brief: the difference between your words being read or disregarded
Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...
11 Mar 2020 | Copywriting | Technical writing | Technology copywriting | Alice Tuffery
When is technical copywriting too technical?
Our senior technical writer, Colm, has over 10 years’ experience in technical copywriting, writing for companies like Saab, Ericsson, Hitachi, Achilles and Kaspersky Lab. Colm’s work reformulating technical copy into...
4 Mar 2020 | Content marketing | Content strategy | Copywriting | Sophie Cole
Our five key takeaways from the Advertising Association Trust Paper
Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...
28 Feb 2020 | Copywriting | Technology copywriting | Tone of voice | Sophie Cole
Can good tech copywriting make technology brands accessible for all?
Tech has a reputation for being inaccessible – here’s our take on how our copywriting services for tech companies can make it accessible for all. Whether we like it or not,...
24 Feb 2020 | Content marketing | Copywriting | Technology copywriting | Colm Hebblethwaite
Technology copywriting: demystifying the language of tech
We live in a world brimming with technological and business innovation. Across every continent teams of brilliant people are working to disrupt established sectors, optimise everyday processes and solve some...
17 Feb 2020 | Content marketing | Copywriting | SEO | Colm Hebblethwaite
Writing for voice search
So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
4 Feb 2020 | Construction | Content strategy | Copywriting | Stratton Craig
How great copywriting can help construction companies
While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...