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Writing for voice search

So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...

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The right words can… build trust in an untrusting world

The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...

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How great copywriting can help construction companies

While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...

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Should you care about an Oxford comma?

As lovers of language, we at Stratton Craig enjoy nothing more than a good old fashioned grammar debate. So you can imagine our collective interest in the latest controversy hitting the...

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Challenges vs opportunities for construction industry copywriting

It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions.  Recent headlines and language in the media have knocked the...

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How construction copywriters can make the scale of the industry comprehensible

Copywriting is only effective if it's understood by your audience – that’s rule number one. But understanding goes beyond your words’ legibility. If you want your audience to truly comprehend...

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Balancing strategic and tactical marketing – the value of a construction copywriting agency

When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...

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Word of the year: Our words of the year and past decade

As the decade draws to a close, we’re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee...

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The difference copywriter training for letters can make

Copywriter training: Why letters need a new identity Anna, one of our letter-writers, taps into a gap in the market for getting more value from these essential customer communications. When it comes...

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Bias and balance in the age of mistrust

When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...

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