/ Copywriting

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The right words can make the world seem brighter

The COVID-19 pandemic is impacting all countries, industries and communities across the world. During this uncertain time, we believe that good communication is even more important than ever. Clear communication between...

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Communicating in the dark – Crisis comms you can’t plan for

Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...

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A good brief: the difference between your words being read or disregarded

Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...

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When is technical copywriting too technical?

Our senior technical writer, Colm, has over 10 years’ experience in technical copywriting, writing for companies like Saab, Ericsson, Hitachi, Achilles and Kaspersky Lab. Colm’s work reformulating technical copy into...

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Our five key takeaways from the Advertising Association Trust Paper

Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...

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Can good tech copywriting make technology brands accessible for all?

Tech has a reputation for being inaccessible – here’s our take on how our copywriting services for tech companies can make it accessible for all.   Whether we like it or not,...

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Technology copywriting: demystifying the language of tech

We live in a world brimming with technological and business innovation. Across every continent teams of brilliant people are working to disrupt established sectors, optimise everyday processes and solve some...

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Writing for voice search

So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...

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The right words can… build trust in an untrusting world

The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...

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How great copywriting can help construction companies

While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...

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