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Briefing: the (not so) secret ingredient of the best agency relationships

Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...

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The beauty of simple language – 5 stunning examples

Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...

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The art of the interview – 7 hints and hacks for getting to the nub

Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...

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The devil is in the detail – Why accuracy counts

When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...

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How to be a thought leader (at the same time as everyone else)

Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...

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Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

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What can the Samsung ostrich teach us about storytelling?

Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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Misused, abused and overused words – are you a culprit?

On average, men speak 7,000 words a days and women speak a remarkable 20,000 a day[1]. Not only do these stats confirm the common belief that women are the chatterboxes...

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Boring financial language or critical information?

The boring fine print I recently shared a story with a colleague about a work dilemma which has stayed with me for over ten years. As a lowly Marketing Executive for...

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