/ Copywriting
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28 Nov 2019 | Copywriting | Digital content | English language | In the news | Anna Fozzard
Word of the year: Our words of the year and past decade
As the decade draws to a close, we’re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee...
12 Nov 2019 | Copywriting | Technical writing | Anna Fozzard
The difference copywriter training for letters can make
Copywriter training: Why letters need a new identity Anna, one of our letter-writers, taps into a gap in the market for getting more value from these essential customer communications. When it comes...
21 Sep 2018 | Copywriting | Sustainability | Jack Craze
Bias and balance in the age of mistrust
When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...
18 May 2018 | Copywriting | English language | Anna Fozzard
We believe words matter…and The Telegraph agrees with us
Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....
13 Apr 2018 | Content strategy | Copywriting | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Ever replayed a lost argument in the shower? You’ll suddenly come up with the ultimate response, just a few hours too late. Don’t beat yourself up, though. Punchy, short statements that...
14 Nov 2017 | Copywriting | Paul Weedon
The art of the interview – 7 hints and hacks for getting to the nub
Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...
20 Jul 2017 | Copywriting | English language | Gemma Brown
The devil is in the detail – Why accuracy counts
When a small mistake has big consequences… Imagine your dream job had become available at the company you had longed to work for. You submitted an application full of relevant experience...
16 Jun 2017 | Content marketing | Copywriting | Anna Fozzard
How to be a thought leader (at the same time as everyone else)
Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...