/ Content strategy
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
13 Apr 2018 | Content strategy | Copywriting | Uncategorised | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
23 Mar 2018 | Content strategy | Google | SEO | Claire Wilson
Common sense SEO for the long term
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...
1 Aug 2017 | Ad of the week | Content strategy | In the news | Beth Glanvill
Missing your target audience – Cautionary tales from ad land
Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be fatal....
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
17 Mar 2017 | Content strategy | Digital content | Storytelling | Claire Wilson
Marrying design and words for impact
We’ve all heard the adage “a picture paints a thousand words”. But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...
14 Mar 2017 | Automotive copywriting | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Anna Fozzard
Five best bits from Feb 2017
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
14 Mar 2017 | Business stories | Content strategy | General | Team | Beth Glanvill
Q&A: Getting to know Claire, our new queen of content
Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...
27 Feb 2017 | Automotive copywriting | Content strategy | Copywriting | Storytelling | Beth Glanvill
The five pillars of storytelling in the automotive industry
Storytelling in the automotive industry, and the automotive industry itself, has been through a lot in recent years. From the crisis in 2008 to an age where Tesla and Google...
27 Feb 2017 | Ad of the week | Content strategy | Copywriting | Digital content | Storytelling | Beth Glanvill
9 ways storytelling can win you new business
‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...
27 Feb 2017 | Business stories | Content strategy | Digital content | Retail copywriting | Anna Fozzard
The one where we found the best storytellers
Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...