2020 is turning out to be an unusual year, to say the least, and many companies have had to modify their plans and adapt... read more
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We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns and other content writing. This... read more
While most companies do their best to avoid controversy, embarrassing slip-ups and misjudged marketing or brand tone of voice choices are almost inevitable in... read more
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re... read more
As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on... read more
It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery... read more
Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how... read more
Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been... read more
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a... read more
Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the... read more