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Briefing: the (not so) secret ingredient of the best agency relationships

Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...

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Common sense SEO for the long term

You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...

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Missing your target audience – Cautionary tales from ad land

Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental...

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Think first, write later – How planning makes a piece of content great

Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...

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Marrying design and words for impact

We’ve all heard the adage “a picture paints a thousand words”.  But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...

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Five best bits from Feb 2017

Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...

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Q&A: Getting to know Claire, our new queen of content

Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...

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The five pillars of storytelling in the automotive industry

Cars are everything to some people, and the industry has been through a lot in recent years. From the automotive industry crisis during the 2008-2010 recession, to an age where...

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9 ways storytelling can win you new business

‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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