/ Content strategy
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
4 Feb 2020 | Construction | Content strategy | Copywriting | Stratton Craig
How great copywriting can help construction companies
While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...
22 Jan 2020 | Construction | Content marketing | Content strategy | Colm Hebblethwaite
Digitisation in Construction – the value of construction content writers
If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...
13 Jan 2020 | Construction | Content marketing | Content strategy | Molly Rumbelow
How content writing can help the construction industry’s ageing workforce
The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs market, construction companies will need to...
12 Dec 2019 | Construction | Content strategy | Copywriting | Molly Rumbelow
Balancing strategic and tactical marketing – the value of a construction copywriting agency
When faced with external threats to revenue, it’s tempting to use shorter-term marketing tactics and push strategy to the side. But this can make communications inconsistent and confusing – putting...
13 Apr 2018 | Content strategy | Copywriting | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
23 Mar 2018 | Content strategy | SEO | Claire Wilson
Common sense SEO for the long term
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...
1 Aug 2017 | Ad of the week | Content strategy | In the news | Beth Glanvill
Missing your target audience – Cautionary tales from ad land
Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be fatal....
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
17 Mar 2017 | Content strategy | Digital content | Storytelling | Claire Wilson
Marrying design and words for impact
We’ve all heard the adage “a picture paints a thousand words”. But does it? As many entries at the recent DBA Design Effectiveness Awards demonstrated, it is often the judicious balance...