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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Jul 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Five success factors for fit-for-purpose content
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...
21 May 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Comms planning: Navigating uncertainty in three steps
As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...
28 Apr 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Content audit: the effective way to stay on-message in a crisis
It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...
14 Apr 2020 | Business stories | Content strategy | Tone of voice | Claire Wilson
Tone of voice in crisis communications – tips to get it right
Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don’t...
20 Mar 2020 | Content strategy | Copywriting | Claire Wilson
Communicating in the dark – Crisis comms you can’t plan for
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...
4 Mar 2020 | Content marketing | Content strategy | Copywriting | Sophie Cole
Our five key takeaways from the Advertising Association Trust Paper
Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
4 Feb 2020 | Construction | Content strategy | Copywriting | Stratton Craig
How great copywriting can help construction companies
While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...
22 Jan 2020 | Construction | Content marketing | Content strategy | Colm Hebblethwaite
Digitisation in Construction – the value of construction content writers
If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...
13 Jan 2020 | Construction | Content marketing | Content strategy | Molly Rumbelow
How content writing can help the construction industry’s ageing workforce
The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs market, construction companies will need to...