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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Five success factors for fit-for-purpose content

Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...

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Comms planning: Navigating uncertainty in three steps

As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...

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Content audit: the effective way to stay on-message in a crisis

It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...

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Tone of voice in crisis communications – tips to get it right

Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how to say it, but you don’t...

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Communicating in the dark – Crisis comms you can’t plan for

Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a solid wet weather plan for a...

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Our five key takeaways from the Advertising Association Trust Paper

Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...

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The right words can… build trust in an untrusting world

The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...

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How great copywriting can help construction companies

While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe and the US present a mixed...

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Digitisation in Construction – the value of construction content writers

If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...

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How content writing can help the construction industry’s ageing workforce

The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs market, construction companies will need to...

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