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A good brief: the difference between your words being read or disregarded

Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...

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Our five key takeaways from the Advertising Association Trust Paper

Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...

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Technology copywriting: demystifying the language of tech

We live in a world brimming with technological and business innovation. Across every continent teams of brilliant people are working to disrupt established sectors, optimise everyday processes and solve some...

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Writing for voice search

So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...

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The right words can… build trust in an untrusting world

The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...

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Digitisation in Construction – the value of construction content writers

If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...

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How content writing can help the construction industry’s ageing workforce

The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs market, construction companies will need to...

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Challenges vs opportunities for construction industry copywriting

It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions.  Recent headlines and language in the media have knocked the...

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Making the complex simple: top tips for writers

The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...

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5 Cures for Common Content Ailments

“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...

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