/ Content marketing
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
17 Feb 2020 | Content marketing | Copywriting | SEO | Colm Hebblethwaite
Writing for voice search
So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
22 Jan 2020 | Construction | Content marketing | Content strategy | Colm Hebblethwaite
Digitisation in Construction – the value of construction content writers
If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...
13 Jan 2020 | Construction | Content marketing | Content strategy | Molly Rumbelow
How content writing can help the construction industry’s ageing workforce
The construction industry faces a number of personnel challenges including negative perceptions of the sector and an ageing workforce. In an increasingly competitive jobs market, construction companies will need to...
6 Jan 2020 | Construction | Content marketing | Copywriting | Anna Fozzard
Challenges vs opportunities for construction industry copywriting
It’s not all doom and gloom – construction industry copywriting may be the shining beacon for firms hard-hit by negative perceptions. Recent headlines and language in the media have knocked the...
7 Jun 2018 | Content marketing | Technical writing | Colm Hebblethwaite
Making the complex simple: top tips for writers
The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
11 Dec 2017 | Content marketing | Claire Wilson
The thrilling highs and chilling lows of piggyback content
Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...
19 Oct 2017 | Christmas | Content marketing | Anna Fozzard
3 rules for ingenious holiday (content) marketing
The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...
13 Oct 2017 | Blogging | Content marketing | Beth Glanvill
How to win over impatient readers
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...