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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Jul 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Five success factors for fit-for-purpose content
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...
21 May 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Comms planning: Navigating uncertainty in three steps
As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...
28 Apr 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Content audit: the effective way to stay on-message in a crisis
It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...
9 Apr 2020 | Content marketing | Copywriting | Coronavirus content | Email marketing | Anna Fozzard
Five lessons from our clients during crisis
Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...
16 Mar 2020 | Content marketing | Copywriting | Alan Mogford
A good brief: the difference between your words being read or disregarded
Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...
4 Mar 2020 | Content marketing | Content strategy | Copywriting | Sophie Cole
Our five key takeaways from the Advertising Association Trust Paper
Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...
24 Feb 2020 | Content marketing | Copywriting | Technology copywriting | Colm Hebblethwaite
Technology copywriting: demystifying the language of tech
We live in a world brimming with technological and business innovation. Across every continent teams of brilliant people are working to disrupt established sectors, optimise everyday processes and solve some...
17 Feb 2020 | Content marketing | Copywriting | SEO | Colm Hebblethwaite
Writing for voice search
So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...
6 Feb 2020 | Content marketing | Content strategy | Copywriting | Claire Wilson
The right words can… build trust in an untrusting world
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...
22 Jan 2020 | Construction | Content marketing | Content strategy | Colm Hebblethwaite
Digitisation in Construction – the value of construction content writers
If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...