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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Five success factors for fit-for-purpose content

Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...

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Comms planning: Navigating uncertainty in three steps

As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...

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Content audit: the effective way to stay on-message in a crisis

It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...

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Five lessons from our clients during crisis

Every business is being asked to learn quickly at the moment. There’s a fair bit of trial and error going on, but we’ve been impressed by how rapidly our clients...

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A good brief: the difference between your words being read or disregarded

Whether it’s a social media post, brochure or website, if you don’t know what you’re writing about, who you’re writing for and what the objective is, there’s every chance your...

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Our five key takeaways from the Advertising Association Trust Paper

Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as our take on what they mean...

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Technology copywriting: demystifying the language of tech

We live in a world brimming with technological and business innovation. Across every continent teams of brilliant people are working to disrupt established sectors, optimise everyday processes and solve some...

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Writing for voice search

So far in this series, we’ve set the scene: voice search is no flash in the pan or technological curiosity. It’s the new normal, and something that all brands should...

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The right words can… build trust in an untrusting world

The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting ways in our clients’ communications. The Edelman...

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Digitisation in Construction – the value of construction content writers

If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...

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