/ Content marketing
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
7 Jun 2018 | Content marketing | Technical writing | Colm Hebblethwaite
Making the complex simple: top tips for writers
The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
11 Dec 2017 | Content marketing | Claire Wilson
The thrilling highs and chilling lows of piggyback content
Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...
19 Oct 2017 | Christmas | Content marketing | Anna Fozzard
3 rules for ingenious holiday (content) marketing
The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...
13 Oct 2017 | Blogging | Content marketing | Beth Glanvill
How to win over impatient readers
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...
24 Aug 2017 | Blogging | Content marketing | Gemma Brown
Content marketing on a shoestring budget
If there’s one thing you’ll take away from this blog, it’s the realisation that big bucks don’t always get you big results. A company may think that by throwing lots...
16 Jun 2017 | Content marketing | Copywriting | Anna Fozzard
How to be a thought leader (at the same time as everyone else)
Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...
30 May 2017 | Content marketing | Digital content | Anna Fozzard
Making video (and other new formats) work for your brand
Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...
14 Mar 2017 | Automotive copywriting | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Anna Fozzard
Five best bits from Feb 2017
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
27 Feb 2017 | Business stories | Construction | Content marketing | Claire Wilson
How to recover from a bad reputation and rebuild your brand…
Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems with their new homes? These included issues with construction, unfinished fittings and...