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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Why your business needs a content calendar

Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...

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Teaching compliance: how to create content that excites and informs

For many employees, compliance training isn’t one of the most eagerly anticipated days on the corporate calendar. It is, however, one of the most important, as firms rely on their...

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How to refresh old content for future value

Blogging may demand new ideas, but this doesn’t mean a post becomes worthless once it’s a week, six months or even a year old. By refreshing old posts you can...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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