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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.

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Five success factors for fit-for-purpose content

Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...

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Comms planning: Navigating uncertainty in three steps

As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...

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Content audit: the effective way to stay on-message in a crisis

It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...

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Why your business needs a content calendar

Creating effective and powerful content (online material) – is a key part of doing business today. Consumers and other businesses alike expect you to have a current, informative and professional...

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Teaching compliance: how to create content that excites and informs

For many employees, compliance training isn’t one of the most eagerly anticipated days on the corporate calendar. It is, however, one of the most important, as firms rely on their...

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How to refresh old content for future value

Blogging may demand new ideas, but this doesn’t mean a post becomes worthless once it’s a week, six months or even a year old. By refreshing old posts you can...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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