/ Buzzwords

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Are acronyms a help or a hindrance? Well that depends…

We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...

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Do you know what Martian means?

‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...

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Buzzwords: Engaging – does it mean anything?

Producing engaging content is surely the aim of any copywriter worth their salt. Any search on Google, Twitter or LinkedIn for the term ‘engaging content’ will throw up a host...

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