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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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Q&A: Getting to know Claire, our new queen of content

Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...

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How to recover from a bad reputation and rebuild your brand…

Did you know that over half of homeowners of recent new builds in England said they’d experienced major problems with their new homes? These included issues with construction, unfinished fittings and...

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Why banks are losing face

When was the last time you popped into the bank? Unless your auntie has given you a tenner cheque for Christmas or you’ve lost your card reader, then it was...

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The one where we found the best storytellers

Who’s making us laugh? Who’s making us cry? Who’s making us do stuff? Stratton Craig investigates the best storytelling brands who’ve got us gripped on the first page: their advert. The...

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Storytelling in advertising – a story of success

We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns. This is something that the most successful brands utilize frequently. Let’s...

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Content planning in 2016 – what were the most surprising stats?

2016 was a big year for content. Across the UK (and the rest of the world) firms generated a wave of activity online, from social media to paid distribution. When...

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Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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Evolution not revolution: Getting started with Integrated Reporting

As companies around the world seek richer ways to engage stakeholders, more are turning to the holistic approach of Integrated Reporting. The list of benefits to businesses that adopt an Integrated...

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Creating Consistency – Building brand through style and tone

‘On brand’ – what does that even mean? Get your message across online by clarifying your tone of voice. Your brand’s personality is your biggest asset. Think about the last time...

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