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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
14 Mar 2017 | Automotive copywriting | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Anna Fozzard
Five best bits from Feb 2017
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
27 Feb 2017 | Automotive copywriting | Content strategy | Copywriting | Storytelling | Beth Glanvill
The five pillars of storytelling in the automotive industry
Storytelling in the automotive industry, and the automotive industry itself, has been through a lot in recent years. From the crisis in 2008 to an age where Tesla and Google...
30 Jan 2017 | Automotive copywriting | Content marketing | Stratton Craig
How 2017 is shaping up for automotive content marketing
Do it different, or do it better – getting ahead of your competitors is the holy grail of content marketing. Staying on top of the latest news and trends is where...
4 Oct 2016 | Automotive copywriting | Copywriting | Retail copywriting | Stratton Craig
UK is ‘most brand-sensitive’ country when it comes to cars…
The way people buy cars has changed. While it’s true that many people will continue to head to their nearest showroom for their new car, for the rest it’s a...