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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
22 May 2019 | Financial copywriting | Financial services | Social media | Tone of voice | Stratton Craig
The wrong words: how one bank got it wrong
Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
10 Aug 2018 | Blogging | English language | Stratton Craig
Stop yelling at your readers! There’s a time and a place for exclamation marks
To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all know the perils of a misplaced...
6 Aug 2018 | Buzzwords | English language | Stratton Craig
Are acronyms a help or a hindrance? Well that depends…
We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...
10 Mar 2017 | Copywriting | Digital content | Retail copywriting | Storytelling | Tone of choice | Stratton Craig
Language and fashion – what’s the latest trend?
Leyla, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles of New Look jeans. And they’re...
27 Feb 2017 | Vacancies | Stratton Craig
WANTED: Experienced Account Manager (Bristol)
Job specification: Account Manager The company Stratton Craig provides industry-leading written communications. We’ve been helping clients develop verbal identities, increase brand awareness, communicate with customers and become thought leaders since 1987....
27 Feb 2017 | Ad of the week | Business stories | Content strategy | Digital content | Financial copywriting | Stratton Craig
Storytelling in advertising – a story of success
We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns. This is something that the most successful brands utilize frequently. Let’s...
13 Feb 2017 | Copywriting | Digital content | Education | Stratton Craig
Education writing is not as simple as getting down with the kids
Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...
6 Feb 2017 | Digital content | Education | Stratton Craig
Educating the next generation: how writing to inspire can feel like an uphill struggle
Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...
6 Feb 2017 | Content strategy | Copywriting | Digital content | Social media | Stratton Craig
The Content Funnel: How to target customers with the right content at the right time
In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy was effective. And the story was...