While the medium-term outlook for construction is strong – with $8 trillion global growth projected by 2030 – shorter-term forecasts for the UK, Europe... read more
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Established in Bath in 1987, and now based in London and Bristol, we’ve worked our way through economic ups and downs, the rise and... read more
Social media fail – how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when... read more
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares... read more
To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all... read more
We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have... read more
Job specification: Account Manager The company Stratton Craig provides industry-leading written communications. We’ve been helping clients develop verbal identities, increase brand awareness, communicate with... read more
Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on... read more
Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear,... read more
In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy... read more