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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
10 Mar 2017 | Copywriting | Digital content | Retail copywriting | Storytelling | Tone of choice | Stratton Craig
Language and fashion – what’s the latest trend?
Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...
27 Feb 2017 | Vacancies | Stratton Craig
WANTED: Experienced Account Manager (Bristol)
Job specification: Account Manager The company Stratton Craig provides industry-leading written communications. We’ve been helping clients develop verbal identities, increase brand awareness, communicate with customers and become thought leaders since 1987....
27 Feb 2017 | Ad of the week | Business stories | Content strategy | Digital content | Financial copywriting | Stratton Craig
Storytelling in advertising – a story of success
With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...
13 Feb 2017 | Copywriting | Digital content | Education copywriting | Stratton Craig
Education writing is not as simple as getting down with the kids
Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...
6 Feb 2017 | Copywriting | Digital content | Education copywriting | Stratton Craig
Educating the next generation: how writing to inspire can feel like an uphill struggle
Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...
6 Feb 2017 | Content strategy | Copywriting | Digital content | Social media | Stratton Craig
The Content Funnel: How to target customers with the right content at the right time
In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy was effective. And the story was...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Legal Copywriting | Stratton Craig
What 2017 looks like for the legal industry
We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
How to go from content owner to storyteller
‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Stratton Craig
Which one are you: content owner, thought leader or storyteller?
There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...
