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Language and fashion – what’s the latest trend?

Leyla, Hallie, Jenna and Yazmin – the new girls on the block, or should I say the ‘New Look’ jeans on the block. These four names are just the latest...

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WANTED: Experienced Account Manager (Bristol)

Job specification: Account Manager The company Stratton Craig provides industry-­leading written communications. We’ve been helping clients develop verbal identities, increase brand awareness, communicate with customers and become thought leaders since 1987....

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Storytelling in advertising – a story of success

With the countdown to World Book Day on Thursday 2nd March well underway, I’ve decided to focus on how a well-known brand has successfully made storytelling a major part of...

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Education writing is not as simple as getting down with the kids

Marketing content for universities is a fiercely competitive world. Aside from rival institutions, universities have to compete with government-backed schemes that encourage learning on the job. Being able to address...

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Educating the next generation: how writing to inspire can feel like an uphill struggle

Education copywriting is a challenge. Whether you’re writing a textbook, assessment criteria, or a university prospectus, you have to ensure you are writing clear, engaging copy, and not alienating your...

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The Content Funnel: How to target customers with the right content at the right time

In 2015, the Content Marketing Institute discovered that despite 76% of B2C marketers reporting that they used content marketing, only 37% said their strategy was effective. And the story was...

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What 2017 looks like for the legal industry

We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...

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How to go from content owner to storyteller

‘People don’t buy products; they buy the personalities and meanings associated with the story of those products.’ – Thomson Dawson, Four Methods of Strategic Brand Building. Storytelling is one of the...

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Which one are you: content owner, thought leader or storyteller?

There are three types, or stages, of digital content strategy: content owner, thought leader and storyteller. Depending on your business and your brand, you will adopt one or more of...

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How 2017 is shaping up for automotive content marketing

Do it different, or do it better – getting ahead of your competitors is the holy grail of content marketing. Staying on top of the latest news and trends is where...

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