Consumer behaviour is ever evolving and, over the past few years as online shopping has increased, the bar for website performance has risen sharply.... read more
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Budget is one of the biggest enemies of any marketer. You’re bursting with ideas and inspiration, but only have a small pot of cash... read more
Our attention spans are now said to be about eight seconds long – less than that of a goldfish. Is technology to blame for... read more
Though we’re partial to a page of prose, video marketing is another powerful weapon in any marketer’s armoury. According to Optinmonster, video marketing can... read more
Great education copywriting can give universities the edge in a fiercely competitive world. Aside from rival institutes, universities have to compete with government-backed schemes... read more
Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more
While most companies do their best to avoid controversy, embarrassing slip-ups and misjudged marketing or brand tone of voice choices are almost inevitable in... read more
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is... read more
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting... read more
Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering... read more