Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more
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While most companies do their best to avoid controversy, embarrassing slip-ups and misjudged marketing or brand tone of voice choices are almost inevitable in... read more
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is... read more
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting... read more
Many of the world’s businesses, like us, are counting themselves lucky that they can run their operations remotely. Our team members have been beavering... read more
Even though many of us have more time on our hands now, not everybody wants to endure long, drawn-out content. And if you’re trying... read more
Need a quick round-up of the recent Advertising Association (AA) trust paper? Here are our top five insights from the report, as well as... read more
Tech has a reputation for being inaccessible – here’s our take on how our copywriting services for tech companies can make it accessible for... read more
Copywriting is only effective if it’s understood by your audience – that’s rule number one. But understanding goes beyond your words’ legibility. If you... read more
To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s... read more