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Digitisation in Construction – the value of construction content writers

If you work in the construction industry, you may have heard about digitisation. More importantly, you’ve probably begun to see the many ways it is beginning to change a sector...

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How voice search works

Our third instalment in the ‘Writing for Voice Search’ series dives into how voice search works. If you’ve missed our previous two posts, catch up here. Today, I’m going to...

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Voice search – who is using it, for what, and who are the big players?

First thing in the morning, last thing at night and even during heated office debates – it seems like everybody’s at it... voice search, that is. Nowadays, many of our homes...

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Some great examples of financial content writing that works

The world of financial content writing can often seem intentionally designed to confuse, conceal or over complicate. Often a relatively simple message can be loaded with stats, tables and technical terms...

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The growing importance of SEO

When Google introduced voice search in 2011, it was little more than a novelty. A piece of sci-fi futurism to show your friends down the pub, but not something to...

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What is voice search, and what does it mean for SEO, brands and written communications?

Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands. Introduction by Colm Alexa,...

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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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Making the complex simple: top tips for writers

The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...

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