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#nofilter – Is there such a thing as too much transparency?

These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...

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The seamless customer experience – Where are the chinks in your armour?

A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...

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Common sense SEO for the long term

You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...

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5 Cures for Common Content Ailments

“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...

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Storytelling in campaigns

This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...

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The thrilling highs and chilling lows of piggyback content

Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...

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Social media and finance brands – Moving past a marriage of convenience?

The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...

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The idiot’s (illustrated) guide to idioms

From ‘Bob’s your Uncle’ to ‘It’s raining cats and dogs’, we hear idioms on a regular basis but it’s surprising how little we actually know about their origins. Some idioms...

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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Grammar vigilantes – annoying pedantry or an important public service?

Making the streets safe for pedants everywhere… Earlier this month, BBC 4 featured an interview with Bristol’s self-styled “grammar vigilante”, who makes a hobby of correcting street signs and shop fronts...

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