There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
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As governments across the globe scramble to steer their countries through the coronavirus pandemic, leadership has rightly come under the spotlight. The crisis has... read more
Successfully maintaining the correct tone of voice in crisis communications is notoriously tough. You need to think carefully about what to say and how... read more
Crisis comms planning is something communications professionals do diligently, while hoping that we’ll never need to put our plans into action. Like having a... read more
The Edelman Trust Barometer released last month confirmed ethics and integrity are becoming increasingly important to stakeholders. We’ve seen this play out in interesting... read more
The dreaded annual report – so often the yearly blackspot in the corporate affairs team’s (already stretched) workload. When you’re the one grappling with the... read more
These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump... read more
A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a... read more
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that... read more
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but... read more