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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
28 Sep 2019 | Financial copywriting | Financial services | Claire Wilson
Financial report writing – Art, science, or a bit of both?
The dreaded annual report – so often the yearly blackspot in the corporate affairs team’s (already stretched) workload. When you’re the one grappling with the finance team to nail down the...
14 Sep 2018 | Financial services | In the news | Social media | Claire Wilson
#nofilter – Is there such a thing as too much transparency?
These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...
12 Apr 2018 | Financial services | Claire Wilson
The seamless customer experience – Where are the chinks in your armour?
A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...
23 Mar 2018 | Content strategy | SEO | Claire Wilson
Common sense SEO for the long term
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
16 Jan 2018 | Storytelling | Claire Wilson
Storytelling in campaigns
This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...
11 Dec 2017 | Content marketing | Claire Wilson
The thrilling highs and chilling lows of piggyback content
Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...
6 Jul 2017 | Financial services | Social media | Claire Wilson
Social media and finance brands – Moving past a marriage of convenience?
The financial services industry has never been known for leading the way in cutting edge marketing. And there are a number of good reasons for this: legislation, regulation, privacy concerns...
19 May 2017 | English language | Claire Wilson
The idiot’s (illustrated) guide to idioms
From ‘Bob’s your Uncle’ to ‘It’s raining cats and dogs’, we hear idioms on a regular basis but it’s surprising how little we actually know about their origins. Some idioms...
19 May 2017 | Financial services | Tone of voice | Claire Wilson
Connecting with credibility – The right way to lighten your tone of voice
Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...