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How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...

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Missing your target audience – Cautionary tales from ad land

Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental...

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Q&A: Getting to know Claire, our new queen of content

Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...

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The five pillars of storytelling in the automotive industry

Cars are everything to some people, and the industry has been through a lot in recent years. From the automotive industry crisis during the 2008-2010 recession, to an age where...

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9 ways storytelling can win you new business

‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...

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