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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
13 Oct 2017 | Blogging | Content marketing | Beth Glanvill
How to win over impatient readers
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...
1 Aug 2017 | Ad of the week | Content strategy | In the news | Beth Glanvill
Missing your target audience – Cautionary tales from ad land
Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental...
14 Mar 2017 | Business stories | Content strategy | General | Team | Beth Glanvill
Q&A: Getting to know Claire, our new queen of content
Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated six months ago with her family...
27 Feb 2017 | Automotive copywriting | Content strategy | Copywriting | Storytelling | Beth Glanvill
The five pillars of storytelling in the automotive industry
Storytelling in the automotive industry, and the automotive industry itself, has been through a lot in recent years. From the crisis in 2008 to an age where Tesla and Google...
27 Feb 2017 | Ad of the week | Content strategy | Copywriting | Digital content | Storytelling | Beth Glanvill
9 ways storytelling can win you new business
‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What Stanton does show us, however, is that...
