In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits... read more
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Shoot for the moon, or just pretend that’s what you were aiming for… When it comes to bad advertising, annoying your audience is one... read more
Journeying from sunny Sydney Harbour to the historical port of Bristol, Claire Wilson is the newest member of the Stratton Craig team. Claire emigrated... read more
Storytelling in the automotive industry, and the automotive industry itself, has been through a lot in recent years. From the crisis in 2008 to... read more
‘Storytelling is joke telling’ says Pixar’s Andrew Stanton. While there is great truth in this statement, it might not translate for every business. What... read more