/
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...
19 Oct 2017 | Christmas | Content marketing | Anna Fozzard
3 rules for ingenious holiday (content) marketing
The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...
16 Jun 2017 | Content marketing | Copywriting | Anna Fozzard
How to be a thought leader (at the same time as everyone else)
Thought leadership isn’t something you get, it’s something you earn. It’s about being known for your clever thoughts, rather than just being known. When you’re a thought leader, you have...
9 Jun 2017 | English language | General | Anna Fozzard
Eggcorns and other cute things children say
Big brothers and sisters around the world couldn’t be more thankful for eggcorns. What a great excuse to take the mick out of the little one for getting something wrong. If...
2 Jun 2017 | Content strategy | Copywriting | Anna Fozzard
Think first, write later – How planning makes a piece of content great
Guilty of indulging in churning witty phrases? It’s time to reconsider your approach. Give yourself the gift of time When was the last time you praised yourself for thinking about something for...
30 May 2017 | Content marketing | Digital content | Video | Anna Fozzard
Making video (and other new formats) work for your brand
Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we...
25 Apr 2017 | Ad of the week | Copywriting | Storytelling | Anna Fozzard
What can the Samsung ostrich teach us about storytelling?
Have you seen Samsung’s advert with the ostrich? If not you’re in for a treat. Samsung has brought us one of the most adorable adverts of the 21st century, and that...
14 Mar 2017 | Automotive copywriting | Content marketing | Content strategy | Copywriting | Digital content | Retail copywriting | Anna Fozzard
Five best bits from Feb 2017
Let us introduce you to the following content marketing geniuses of February: ŠKODA, Snickers, Jus-Rol, UN Women and Disney. Few months are as inspiring as February. Writers are famously at their...
9 Mar 2017 | Blogging | Buzzwords | Copywriting | Digital content | General | Storytelling | Anna Fozzard
Do you know what Martian means?
‘One day I will find the right words, and they will be simple’ - Jack Kerouac. I was once sitting an exam at university and I had to analyse a poem...
27 Feb 2017 | Business stories | Financial copywriting | Tone of choice | Anna Fozzard
Why banks are losing face
When was the last time you popped into the bank? Unless your auntie has given you a tenner cheque for Christmas or you’ve lost your card reader, then it was...
