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Corporate report writers wanted

It’s that time of year again. Here at Stratton Craig we’re gearing up for another busy corporate reporting season. And with new requests coming in thick and fast, we’re looking...

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Bias and balance in the age of mistrust

When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...

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#nofilter – Is there such a thing as too much transparency?

These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...

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Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth

What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...

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Stop yelling at your readers! There’s a time and a place for exclamation marks

To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all know the perils of a misplaced...

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Are acronyms a help or a hindrance? Well that depends…

We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...

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Making the complex simple: top tips for writers

The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...

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We believe words matter…and The Telegraph agrees with us

Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....

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Briefing: the (not so) secret ingredient of the best agency relationships

Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...

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The seamless customer experience – Where are the chinks in your armour?

A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...

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