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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
20 Feb 2019 | Integrated reporting | Jack Craze
Integrated report writing
Accounting for the intangibles: the business case for wider value creation. According to a recent study, integrated report writing is on the rise. 66% of FTSE 100 companies now take a...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
5 Dec 2018 | Vacancies | Gemma Brown
Junior copywriter job description – Bristol office
The Company Stratton Craig Ltd – www.strattoncraig.com Job Title Junior Copywriter Status Permanent/temporary position – we’re willing to be flexible for the right candidate. Start date January 2019 Reporting to Client Service Director Location Bristol, UK About Stratton Craig The right words can...
24 Sep 2018 | Corporate reporting | Jack Craze
Corporate report writers wanted
It’s that time of year again. Here at Stratton Craig we’re gearing up for another busy corporate reporting season. And with new requests coming in thick and fast, we’re looking...
21 Sep 2018 | Copywriting | Sustainability | Jack Craze
Bias and balance in the age of mistrust
When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...
14 Sep 2018 | Financial services | In the news | Social media | Claire Wilson
#nofilter – Is there such a thing as too much transparency?
These are interesting times for a copywriting agency: another day, another tweetstorm from the leader of the free world. As US President, Donald Trump has become notorious for his unbridled...
7 Sep 2018 | Business stories | English language | Colm Hebblethwaite
Honestly mistaken: TSB, Paul Pester and trust in a world of selective truth
What is the difference between a truth and a fact? April 2018 saw an IT meltdown leave thousands of TSB customers locked out of their accounts. CEO Paul Pester scrambled to...
10 Aug 2018 | English language | Sophie Cole
Stop yelling at your readers! There’s a time and a place for exclamation marks
To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all know the perils of a misplaced...
6 Aug 2018 | Buzzwords | English language | Sophie Cole
Are acronyms a help or a hindrance? Well that depends…
We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...
7 Jun 2018 | Content marketing | Technical writing | Colm Hebblethwaite
Making the complex simple: top tips for writers
The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...
