/ Blog
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
28 Nov 2019 | Copywriting | Digital content | English language | In the news | Anna Fozzard
Word of the year: Our words of the year and past decade
As the decade draws to a close, we’re taking a trip down memory lane through the greatness of words. In the 10 years that brought us the London Olympics, Diamond Jubilee...
12 Nov 2019 | Copywriting | Technical writing | Anna Fozzard
The difference copywriter training for letters can make
Copywriter training: Why letters need a new identity Anna, one of our letter-writers, taps into a gap in the market for getting more value from these essential customer communications. When it comes...
8 Nov 2019 | English language | In the news | Tone of voice | Alice Tuffery
How the language of debate can be harmful – from the perspective of a copywriting
As a copywriting agency in Bristol that regularly works on sustainability communications, we know the statistics surrounding environmental issues. For example, every year, more than 330 people in Bristol die...
30 Oct 2019 | SEO | Technical writing | Colm Hebblethwaite
How voice search works
Our third instalment in the ‘Writing for Voice Search’ series dives into how voice search works. If you’ve missed our previous two posts, catch up here. Today, I’m going to...
28 Oct 2019 | Financial copywriting | Financial services | Alice Tuffery
Working at a financial copywriting agency
An interview with our Content Strategist, Claire One of our junior writers, Alice, takes a break from financial writing to interview Claire, our content strategist, about the role of a financial...
28 Sep 2019 | Financial copywriting | Financial services | Claire Wilson
Financial report writing – Art, science, or a bit of both?
The dreaded annual report – so often the yearly blackspot in the corporate affairs team’s (already stretched) workload. When you’re the one grappling with the finance team to nail down the...
26 Sep 2019 | English language | In the news | Anna Fozzard
Parliamentary prose – the language of leadership
"In this, the most peculiar and extraordinary of political times, the language that is used is incredibly important.” Anna Soubry, leader of the Independent Group for Change. We were surprised by the...
19 Sep 2019 | In the news | Sophie Cole
The line between brand language, and a lawsuit
To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s arsenal is brand identity - where...
28 Aug 2019 | Financial copywriting | Financial services | Anna Fozzard
Hitting the financial copywriting sweet spot
Jargon, long-winded sentences and an abundance of acronyms are what you would once expect from financial copywriting. But not anymore. In fact, it has started to flip the other way...
5 Aug 2019 | SEO | Colm Hebblethwaite
Voice search – who is using it, for what, and who are the big players?
First thing in the morning, last thing at night and even during heated office debates – it seems like everybody’s at it... voice search, that is. Nowadays, many of our homes...