As websites become faster, slicker, and more fun to explore – it’s easy to think that copy matters less than the UX and overall... read more
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If 2020 taught us anything, it’s that businesses need to adapt to stay relevant. Whether that’s changing products, prices – or even their full... read more
Consumer behaviour is ever evolving and, over the past few years as online shopping has increased, the bar for website performance has risen sharply.... read more
New market entrants have revolutionised the energy sector. Just as we’ve seen with financial services, digital-first entrants have put the power back in customers’... read more
Budget is one of the biggest enemies of any marketer. You’re bursting with ideas and inspiration, but only have a small pot of cash... read more
We’ve all heard the adage “a picture paints a thousand words”. But does it? As a digital copywriting agency, we strongly believe that words play... read more
Our attention spans are now said to be about eight seconds long – less than that of a goldfish. Is technology to blame for... read more
Though we’re partial to a page of prose, video marketing is another powerful weapon in any marketer’s armoury. According to Optinmonster, video marketing can... read more
Just a few years ago, ‘being green’ was a badge of honour reserved for those building a grand design complete with solar panels, living... read more
Rail operators could be on the brink of something good. After distrust in airlines has surfaced following 2020’s mass cancellations, rail travel could be... read more