I’m a big fan of Poynter’s Roy Peter Clark. He’s spent years teaching people how to transform hard facts into interesting reading. In September,... read more
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Wait, industry 5.0? As companies all over the world work frantically to unlock the benefits of industry 4.0 – is the next stage of... read more
Debt collection letters are a necessary evil, but do they need to be so harsh? The Money and Mental Health Policy Institute thinks not.... read more
They say honesty is the best policy. And this is never truer than in annual report writing. Your report aims to inform and build... read more
2020 is turning out to be an unusual year, to say the least, and many companies have had to modify their plans and adapt... read more
You’ll have heard of the expression ‘by cheap, buy twice’ – and this is particularly relevant when creating content. There is so much noise... read more
We might think that storytelling is reserved for novels, but it can play an effective role in advertising campaigns and other content writing. This... read more
When lockdown-induced DIY made B&Q’s online sales leap by more than 200%, we also put our hard hats on and decided to rebuild our... read more
There are believed to be 171,146 words in use in the English language. Knowing them all would make you extremely clever, especially if you... read more
Tori, Hallie, Jenna and Yazmin – the newest, coolest girls on the block. But they aren’t up-and-coming models or exciting movie stars. They’re styles... read more