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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
13 Apr 2018 | Content strategy | Copywriting | Uncategorised | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
12 Apr 2018 | Financial services | Claire Wilson
The seamless customer experience – Where are the chinks in your armour?
A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...
23 Mar 2018 | Content strategy | Google | SEO | Claire Wilson
Common sense SEO for the long term
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
14 Feb 2018 | Healthcare | The right words can... | Ian Valentine
The right words can… save lives
The headline news in recent weeks that a worrying number of women in the UK are not attending their smear tests for cervical cancer got me thinking about the importance of...
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...
16 Jan 2018 | Storytelling | Claire Wilson
Storytelling in campaigns
This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...
12 Jan 2018 | Awards | Gemma Brown
Going for gold; how to write a winning award submission
It’s the night you’ve all been waiting for. You’re dressed to impressed with a table of your colleagues, enjoying fancy food and treating yourselves to bottles of fizz. The anticipation...
11 Dec 2017 | Content marketing | Claire Wilson
The thrilling highs and chilling lows of piggyback content
Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...
14 Nov 2017 | Copywriting | Interviews | Paul Weedon
The art of the interview – 7 hints and hacks for getting to the nub
Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...
