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Blog
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
6 Jul 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Five success factors for fit-for-purpose content
Innovation and lateral thinking are coming into their own at the moment. Businesses in every sector are finding new ways to operate. And we’re not just talking about remote working...
26 May 2020 | #saywhatyousee | Copywriting | Healthcare | Molly Rumbelow
How good healthcare copywriting can communicate success during a crisis
While the COVID-19 pandemic is proving to be an overwhelmingly negative force for virtually every sector across the planet, the world of healthcare is thriving. The New York Times proposed...
21 May 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Comms planning: Navigating uncertainty in three steps
As the world takes its first tentative steps out of lockdown, the cogs are starting to turn again in sectors that were completely on hold. A new type of comms...
15 May 2020 | Legal Copywriting | Anna Fozzard
How legal content writing can build trust and win new business
Face-to-face meetings help legal professionals form relationships with new clients and win business. Our experience of copywriting for legal companies tells us that nurturing these relationships is essential for their...
9 May 2020 | Copywriting | Coronavirus content | Healthcare | Sophie Cole
How can healthcare copywriting help us make the right choices?
You’d think getting people to do things that benefit their health would be a walk in the park, right? Surely, the idealistic healthcare copywriting company, or marketer, mumbles to themselves,...
6 May 2020 | Manufacturing | Technical writing | Technology copywriting | Colm Hebblethwaite
Industry 4.0, manufacturing copywriting and the comms challenges of automation
COVID-19 may have hit the pause button on nearly every aspect of modern life, but even it is not strong enough to halt the seismic shifts occurring across the manufacturing...
30 Apr 2020 | Copywriting | Legal Copywriting | Anna Fozzard
How legal copywriting can remove emotion without reducing impact
TV crime dramas have painted a sombre image of the life and work of a lawyer. They come across as sassy, frank and cold. But from our experience of copywriting...
28 Apr 2020 | Content audit | Content marketing | Content strategy | Anna Fozzard
Content audit: the effective way to stay on-message in a crisis
It’s been pedal to the metal recently with coronavirus comms planning. Covid-19 hubs have sprung up across the web, and emails about online delivery and customer service have been making...
24 Apr 2020 | Copywriting | Coronavirus content | English language | Anna Fozzard
Building trust and providing reassurance in a crisis
Leaders are being tested at the moment. You may need to make difficult decisions while keeping employees motivated. It’s like treading a tightrope. On the one hand, you want to...
22 Apr 2020 | Copywriting | Coronavirus content | Anna Fozzard
Writer’s blockdown? Let’s fix that
When you’ve been looking at the same four walls for the past however many weeks, writer’s block becomes frustratingly real. If you’ve been typing frantically and getting nowhere, we hear...