/ Blog
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
7 Jun 2018 | Content marketing | Technical writing | Colm Hebblethwaite
Making the complex simple: top tips for writers
The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...
18 May 2018 | Copywriting | English language | Anna Fozzard
We believe words matter…and The Telegraph agrees with us
Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....
13 Apr 2018 | Content strategy | Copywriting | Uncategorised | Nina Whittaker
Briefing: the (not so) secret ingredient of the best agency relationships
Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...
12 Apr 2018 | Financial services | Claire Wilson
The seamless customer experience – Where are the chinks in your armour?
A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...
23 Mar 2018 | Content strategy | Google | SEO | Claire Wilson
Common sense SEO for the long term
You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...
7 Mar 2018 | Content marketing | Claire Wilson
5 Cures for Common Content Ailments
“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...
14 Feb 2018 | Healthcare | The right words can... | Ian Valentine
The right words can… save lives
The headline news in recent weeks that a worrying number of women in the UK are not attending their smear tests for cervical cancer got me thinking about the importance of...
26 Jan 2018 | Copywriting | English language | Anna Fozzard
The beauty of simple language – 5 stunning examples
Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...
16 Jan 2018 | Storytelling | Claire Wilson
Storytelling in campaigns
This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...
12 Jan 2018 | Awards | Gemma Brown
Going for gold; how to write a winning award submission
It’s the night you’ve all been waiting for. You’re dressed to impressed with a table of your colleagues, enjoying fancy food and treating yourselves to bottles of fizz. The anticipation...
