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Stop yelling at your readers! There’s a time and a place for exclamation marks

To the untrained eye, punctuation might not seem to have a much of an impact on a piece of writing. Of course, we all know the perils of a misplaced...

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Are acronyms a help or a hindrance? Well that depends…

We see acronyms everywhere in our daily lives and abbreviations such as PIN, DNA and NHS are used so frequently that their meanings have become universally understood (maybe even more...

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Making the complex simple: top tips for writers

The point of good content is to convey information to the reader in the simplest and most direct way possible. This is pretty easy to do if you are writing...

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We believe words matter…and The Telegraph agrees with us

Not surprisingly, words are something we’re passionate about. And that’s because we believe that words, language and communication matter. The right words can change minds, win hearts and spread ideas....

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Briefing: the (not so) secret ingredient of the best agency relationships

Over nearly 10 years’ managing projects of all shapes and sizes, I’ve come to realise that the most successful projects are, nine times out of ten, those with the best...

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The seamless customer experience – Where are the chinks in your armour?

A bump in the road A small and silly thing happened to me recently, leading me to ponder how minor hiccups can have a big impact on an otherwise seamless customer...

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Common sense SEO for the long term

You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...

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5 Cures for Common Content Ailments

“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...

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The right words can… save lives

The headline news in recent weeks that a worrying number of women in the UK are not attending their smear tests for cervical cancer got me thinking about the importance of...

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The beauty of simple language – 5 stunning examples

Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...

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