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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
26 Sep 2019 | English language | In the news | Anna Fozzard
Parliamentary prose – the language of leadership
"In this, the most peculiar and extraordinary of political times, the language that is used is incredibly important.” Anna Soubry, leader of the Independent Group for Change. We were surprised by the...
19 Sep 2019 | In the news | Sophie Cole
The line between brand language, and a lawsuit
To what extent do communication professionals need to worry about Taylor Swift’s latest lawsuit against Microsoft? One of the leading weapons in a marketer’s arsenal is brand identity - where...
5 Aug 2019 | Google | SEO | Colm Hebblethwaite
Voice search – who is using it, for what, and who are the big players?
First thing in the morning, last thing at night and even during heated office debates – it seems like everybody’s at it. Voice search, that is. Nowadays, many of our homes contain...
5 Jun 2019 | SEO | Colm Hebblethwaite
The growing importance of SEO
When Google introduced voice search in 2011, it was little more than a novelty. A piece of sci-fi futurism to show your friends down the pub, but not something to...
22 May 2019 | Financial copywriting | Financial services | Social media | Tone of voice | Stratton Craig
The wrong words: how one bank got it wrong
Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...
20 May 2019 | SEO | Colm Hebblethwaite
What is voice search, and what does it mean for SEO, brands and written communications?
Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands. Introduction by Colm Alexa,...
26 Apr 2019 | Uncategorised | Vacancies | Gemma Brown
Head of Copy job description (Bristol office)
The company Stratton Craig Ltd – www.strattoncraig.com Job title Head of Copy About Stratton Craig We understand how words can shape emotion and inspire action. For over 30 years, our copywriting services have helped UK...
26 Apr 2019 | Vacancies | Gemma Brown
Project Manager job description (3-month Fixed Term Contract with potential to extend)
The company Stratton Craig Ltd – www.strattoncraig.com Job title Project Manager (3-month Fixed Term Contract with potential to extend) About the role at Stratton Craig We are a written communications business. For over 30 years,...
20 Feb 2019 | Integrated reporting | Jack Craze
Integrated report writing
Accounting for the intangibles: the business case for wider value creation. According to a recent study, integrated report writing is on the rise. 66% of FTSE 100 companies now take a...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...