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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
5 Jun 2019 | SEO | Colm Hebblethwaite
The growing importance of SEO
When Google introduced voice search in 2011, it was little more than a novelty. A piece of sci-fi futurism to show your friends down the pub, but not something to be relied...
22 May 2019 | Financial copywriting | Financial services | Social media | Tone of voice | Sophie Cole
The wrong words: how one bank got it wrong
Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...
20 May 2019 | SEO | Colm Hebblethwaite
What is voice search, and what does it mean for SEO, brands and written communications?
Colm, our resident technical writer, will explore questions like what is voice search, how does voice search work and what voice search means for SEO, companies and brands. Introduction by Colm Alexa,...
26 Apr 2019 | Uncategorised | Vacancies | Gemma Brown
Head of Copy job description (Bristol office)
The company Stratton Craig Ltd – www.strattoncraig.com Job title Head of Copy About Stratton Craig We understand how words can shape emotion and inspire action. For over 30 years, our copywriting services have helped UK...
26 Apr 2019 | Vacancies | Gemma Brown
Project Manager job description (3-month Fixed Term Contract with potential to extend)
The company Stratton Craig Ltd – www.strattoncraig.com Job title Project Manager (3-month Fixed Term Contract with potential to extend) About the role at Stratton Craig We are a written communications business. For over 30 years,...
20 Feb 2019 | Integrated reporting | Jack Craze
Integrated report writing
Accounting for the intangibles: the business case for wider value creation. According to a recent study, integrated report writing is on the rise. 66% of FTSE 100 companies now take a...
29 Jan 2019 | Financial copywriting | Stratton Craig
Financial services copywriting: HSBC
HSBCs Together We Thrive: A conscious appraisal of unconscious bias In a recent episode of the ever-popular BBC drama Luther, the embattled inspector shares a powerful thought: “An assumption is something...
5 Dec 2018 | Vacancies | Gemma Brown
Junior copywriter job description – Bristol office
The Company Stratton Craig Ltd – www.strattoncraig.com Job Title Junior Copywriter Status Permanent/temporary position – we’re willing to be flexible for the right candidate. Start date January 2019 Reporting to Client Service Director Location Bristol, UK About Stratton Craig The right words can...
24 Sep 2018 | Corporate reporting | Jack Craze
Corporate report writers wanted
It’s that time of year again. Here at Stratton Craig we’re gearing up for another busy corporate reporting season. And with new requests coming in thick and fast, we’re looking...
21 Sep 2018 | Copywriting | Sustainability | Jack Craze
Bias and balance in the age of mistrust
When building trust among stakeholders is key, how do editorial and comms professionals draw the line between fact, bias, balance, and belief? Censured by Ofcom for providing a platform for...