Once a way for businesses to engage potential customers, social media is now a vital advertising tool and an important source of sales for businesses. For example, among users who buy from Tiktok’s shop, 71.2% did so after finding something interesting while using the app. A further 55% of users bought something from a brand after seeing their content.
But the rapid change from social networking aid to lead and sale generator means yesterday’s best practices simply don’t cut it today, and failing to adapt with it means risking falling behind. So how can businesses master social media marketing in 2025? Here are five of our top tips to help you get the most out of your social media channels.
1. Spam doesn’t work
Marketing wisdom may once have said the more content you create, the better the figures will be. In 2025, however, this couldn’t be further from the truth. To stay ahead of the proliferation of content flooding its platforms, online giants like Google and Meta have long since tweaked their algorithms to focus on creating informative and human recommendations. So, flood potential customers’ feeds with a relentless flow of content that few people engage with and you’ll likely find algorithms deprioritizing your content. This doesn’t mean post few and far between – just focus your content on what your customers really want to see.
2. Keep it original
Be inspired by fast moving trends, but be aware that staying too close to another brand’s or person’s content can backfire. Creators and their followings are always on the eye out for content theft and the last thing your brand needs is an embarrassing case of pale imitation.
3. Don’t give up
Not every businesses needs to update its social media every day. But wait too long and you could miss out on the all-important momentum algorithms are looking for. Remember, engagement is key to getting your content seen, so a post every day or two that clearly engages your audience and generates interactions can give your social media a real boost.
4. Know your audience
Social media can help you reach a new audience. But the chances of doing so by chance are pretty slim. Before rolling any marketing plan into place, do the hard yards and understand exactly who it is you’re targeting and the sort of the content they will engage with. Doing so maximises your chances of turning your social media into a source of sales and leads.
5. Stay true to your brand
Your social presence is an extension of your brand. Stick closely to your visual guidelines, marketing strategy and tone of voice and you’ll be on your way to getting the most out of your social channels.
Need help finding your tone of voice? Or struggling to work out a content strategy that works for you? Get in touch today and find out how we can help you.
