Rigby Group’s technology division, Rigby Technology Investments, was preparing to launch as a separate, specialist brand to underpin its position as the largest private investor in technology in Europe. We were brought in to support with creating compelling vision, mission and values statements along with clear brand messaging, positioning Rigby Technology Investments to reach more of the right technology businesses for its investment goals.

Our lead content strategist ran a collaborative interview with the Portfolio Director at Rigby Technology Investments to explore in more depth the top reasons why investees are attracted to Rigby. Through the conversation, we identified opportunities to bring to life the team’s expertise, drive and close relationship with clients.

After finalising the vision, mission and values statements and strengthening the messaging, we wrote web copy and case studies. Guided by clear messaging, our writers were primed to draft unique content that aligned with the goals of the Rigby leadership team.

We have provided the team with compelling messages that give Rigby Technology Investments a distinct brand while aligning with the Group’s stature and values. Our web copy also meant the team had essential content ready to launch this new brand, and the messaging continues to inform marketing collateral.