The challenge
Rayner is a leading eye healthcare company. It asked us for support with a number of copywriting projects, including thought leadership content that needed to meet strict ISO requirements.
The solution
One of our senior medical copywriters who used to be a doctor was appointed as the lead writer for Rayner, bringing a high level of expertise to the complex subject matter.
We have written whitepapers from scratch, rewritten press releases, heavily edited medical reports to meet ISO requirements and created a full-length article for a cataract and refractive surgery journal.
The results
Rayner was delighted with the level of expertise we offered through our content writing services.