Helping ISP find its voice

“It has been great working with Stratton Craig, and I’m really proud of how far we’ve come with our messaging this year. I also wanted to thank the team for the flexibility and support throughout the moving nature of our projects.” – Manuel Montes Benzo, Global Head of Brand, International Schools Partnership

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The challenge

International Schools Partnership (ISP), a leading provider of educational services with a network of over 80 schools across 23 countries, needed our expertise during a complete brand overhaul.

Their goal was to present a cohesive brand identity and messaging for their global audience through a website relaunch. However, effectively communicating across diverse cultures and languages proved to be a hurdle. ISP needed a communications strategy that resonated with each audience segment while maintaining a consistent brand voice.

The solution

We immediately got to work to address ISP’s complex messaging needs through a multi-step approach. Following an in-depth audit of their existing communications, we developed a compelling tone of voice aligned with their new brand position. We then created a comprehensive set of TOV guidelines, a corporate style guide and a quick reference ‘cheat sheet’ for all team members to guarantee a consistent, coherent brand voice across the Partnership.

Recognising that a sizeable portion of ISP’s audience are non-native English speakers, we reviewed and enhanced website copy to establish clear and impactful content for all target audiences, while upholding the new brand identity.

The results

The brand relaunch was a resounding success. The newly defined tone of voice connected well with audiences worldwide, enabling ISP to deliver a consistently compelling brand message across all platforms.

We readily adapted to ISP’s fast-paced workflow, consistently delivering quality copy on tight deadlines to meet the demands of their design agency and helping them overcome internal capacity bottlenecks.

Building on the success of the brand relaunch, we continue to support ISP with their ongoing copy needs. This includes crafting letters and website content that aligns seamlessly with their new tone of voice.

Looking ahead, we are confident that our continued partnership will solidify ISP’s position as a leading innovator in the educational sector.