This digital marketing agency worked with a large number of automotive dealerships. It needed to produce high-volume content for its clients, each with their own tone of voice.
Our automotive writers created hundreds of website pages for the client each month, including location, used cars, new cars, homepages and servicing pages. The new car pages were particularly in-depth, and working with automotive specialists meant we could bring a strong understanding of various specifications to the content. As a highly responsive team, we were able to adapt our style and content to suit specific brand guidelines, such as those for Vauxhall, Jaguar, Aston Martin, Citroën and more. We could also scale up and down our resources to match the agency’s demand, whether it needed 30 or 300 pages each week.
Our work increased web traffic for the agency’s clients, and one particular dealership saw organic leads increase by 64%. We acted as a content partner for the digital marketing agency for many years.