A flexible approach to creating impactful SEO content for FORA

Increasing web traffic through high-quality blogs and SEO content

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The challenge

Through the creation of premium shared workspaces, Fora aims to promote wellbeing and diversity in everything it does.

With multiple locations in London and Reading, the company needed a content partner to create engaging blog content that increased web traffic as part of its location-based SEO strategy.

The solution

Finding the right writer for every project is a central part of our process. Along with a dedicated account manager, we built a small team of writers who really got to understand Fora’s objectives for its blog content.

Taking a flexible approach, we provided either four short or two longer articles on a rolling monthly basis. Topics range from book and podcast suggestions to tips about preparing for a funding round.

We also created a series of location-based articles, centered around using geographical keywords to drive web traffic to specific offices.

These 21 articles took a different format to our regular blogs, informing people about the local area and what is on offer. We were able to scale our team quickly to accommodate this increased demand.

The results

During 2019, our blogs had over 25,000 page views, forming 6% of the total website page views. In the six months from July, the blogs generated 659 email newsletter sign ups. When Fora looked into the possibility of writing their first whitepaper, they turned to us.