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A copywriter for 15 years, Paul has worked both client and agency-side as a writer and PR. Spanning almost every conceivable sector, he has written for a number of household names, such as Ernst & Young, Nestle, Visit Wales and BMW, with a focus on utilities, tourism, professional services and food.
Paul’s specialty lies in identifying how brands can best express themselves and, crucially, what will interest their clients – and then turning this into engaging copy.
Paul’s first job was as a fly fishing guide on the mountain streams of Wyoming. These days he enjoys an eclectic mix of mountain biking, reading, rock climbing and song writing.