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The right words can make (or break) your reputation
Social media is no longer a vessel for our random thoughts. It has a huge impact on our lives outside of the digital bubble, in both our personal and professional lives. Say the wrong thing and it can ruin your reputation forever. Say the right things and you’ll become an online legend. The biggest gaffes and best successes are now newsworthy, something we never would’ve thought even a decade ago.
This is true for companies as it is for brands, and people.
Social media is an important tool in any brand’s marketing armoury. It can help you reach customers in a less formal way, react quickly to controversies or spread good news far and wide. Each platform will bring you closer to a different audience and continue conversations you’ve initiated on your website.
If you fail to utilise it, you’re neglecting one of the easiest and most inexpensive ways to reach customers on your terms. Start discussions, participate in industry-wide movements and listen in on what your customers are saying without invading their privacy. Make sure you’re still reaching people when they’re off-duty.
We’ll help you identify the right social networking sites for your brand and offer strategic guidance for the best results. Plan what you want to achieve from your social media presence and reach your goals with the help of our expert social media strategists. We’ll help you put together a plan that ensures your posts are targeted, engaging and cohesive.
If you need an extra pair of hands, we can help you to maintain your accounts on a regular basis or overhaul your online presence as a one-off. We also offer social media engagement workshops that will show your team how to maximise the impact of their social media copywriting.
Youth and experience in perfect balance – that’s how we’d describe our team of social media writers. With the online know-how to make your brand stand out and the writing skills to create thoughtful content, they’ll reach the customers you struggle to engage otherwise.
More from Stratton Craig on social media content and strategy:
Our social media blog posts
The Stratton Craig social media writers
Contact us if you want to talk more about social media content and strategy