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The right stories can build relationships that last
Content strategy can either propel your content on to great things or hold it back irrespective of how good the actual content is alone. It ensures relevant information reaches your target audience and encourages the action you desire, whether that’s more sales, better engagement with your brand or altering your perception.
If you get it right, a carefully planned content strategy will make sure your content is targeted, both in terms of the audience it reaches and what it delivers for your business. Properly managed content has the potential to tangibly show your expertise, hold your customers’ attention, earn their trust and generate new business. It really is that powerful.
Content strategy might not be as glamourous as crafting beautiful pages of words but underestimate it at your peril.
Once we’ve analysed your business and worked out how things can be improved, we’ll equip your team with the skills to deliver a consistent flow of quality, targeted content. Alternatively, we’ll take things full circle and produce the content for you.
But that’s not all. We’ll continue working with you to ensure your content delivers what you need for years to come, helping you to implement any strategic changes your business needs.
We’ve undertaken more than a few strategic direction projects, so we’ve developed a clear process to help you get the most out of your communications.
We’ll begin with an audit of your existing content strategy, analysing what works well and what needs to be ditched. We’ll get under the skin of your business and take the time to develop a deep understanding of how you do things.
During this, we’ll identify where your weaknesses lie – whether its your tone of voice, the consistency of your messaging, where you’re publishing your content or the frequency that you’re publishing it.
Once we know you better than you know yourself, we’ll help you create a plan for an effective content strategy that’s delivers the results you want. We can also assist with idea generation to ensure you’ve got a steady steam of content ideas that are relevant and engaging and even help implement your newly developed strategy by writing content.
Our expert content strategists have worked with clients across a wide range of sectors. Offering advice that springs from decades in the written communications world, they’ll help you milk everything you can out of your carefully planned, produced and positioned content.
Get in touch and see how we can get you on the right track.