If you don’t know what job each piece of your content is doing, the chances are it’s not doing it very well. Content plays a powerful role in the customer journey, nudging your audience along. And by measuring content effectiveness, you have a constant stream of audience insight to inform your next move.
A carefully planned content strategy will make sure your content is targeted, both in terms of the audience it reaches and the results it delivers for your business. Properly managed content has the potential to show your expertise, hold your customers’ attention, earn their trust and generate new business.
But a successful content strategy requires clear objectives and a strong understanding of your customers. Armed with this information, we can help you determine what you should be saying to who, and how best to get it in front of them.
We’ve undertaken more than a few strategy projects in our time and we’ve developed a clear process to help you get the most out of your communications.
We begin with an audit of your existing content and strategy, analysing what’s working well and what needs to be tweaked. We’ll get under the skin of your business and take the time to develop a deep understanding of how you do things and what you want to achieve.
We’ll also uncover any weaknesses that might be holding you back – whether it’s your tone of voice, the consistency of your messaging, where you’re publishing your content or the frequency of it.
When we know your content inside out, we’ll help you create a plan that delivers the results you want. And once we’ve planned your content programme, we’ll help keep up the momentum with ongoing idea generation to ensure you’ve got a steady stream of content that is relevant and engaging. We’ll also keep a close eye on your analytics to see how your content is performing and determine whether we need to tweak anything to improve effectiveness.
Our expert content strategists have worked with clients across a wide range of sectors. Offering advice that springs from decades in the written communications world, they’ll help you maximise the value of your carefully planned and positioned content.
Meanwhile, our exceptional account managers will find brilliant writers to bring your content strategy to life. Matching outstanding thinking with exceptional writing and flawless execution, we have all the ingredients you need for content success.
Get everyone in your team writing in the language of your brand. We can help you define your tone of voice and implement it across all your internal and external communications.
Web, email, blog and social content needs to work hard to capture short attention spans. Our writers blend creativity and expertise to craft immediately engaging content.
With the right strategic direction, any business can speak to an international audience. Give your communications universal relevance with our global content writing services.