AI promises a revolution in content creation. It provides businesses with a powerful content creation tool capable of producing targeted communication faster and more efficiently than before.
But between lofty expectations and on-the-ground practicalities, many businesses are struggling to get the best out of AI.
Worse, without the right foundations or content strategy in place, you could damage your brand by producing generic copy in a bland tone that leaves you lost in the sea of same.
Our AI and Writing Lead, Colm Hebblethwaite, and Writer, Elliott Fudge, discuss the pain points stopping businesses from getting true value from AI, including:
- Why AI thrives – and fails – at certain tasks and how thorough quality assurance processes can set you up for success
- Why human creativity and quality assurance are crucial for ensuring the right marketing outcomes
- The common pitfalls of adopting AI for content creation – and how you can do it effectively