Building a global brand narrative

Building a clear and consistent story through content strategy and thought leadership

Inside of a shopping centre

The challenge

Benoy is an award-winning, international design and architecture firm, and is part of a global network of studios. In 2017, the company underwent a rebrand in order to reflect a more unified whole.

We were asked to help cement this new identity through the development and implementation of new messaging and a new tone of voice.

The solution

We initially worked with Benoy to define a new brand positioning and narrative.

We needed to reflect the diverse range of experience and insight the company offers, as well as focusing on how Benoy creates sustainable value through commercially viable creative solutions.

Once established, our writers implemented the new tone and narrative across the company’s website and case studies.

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The results

Based on our deep understanding of Benoy’s brand identity and our ability to be responsive to their evolving needs, we were also asked to support Benoy’s sister company, Holmes Wood and the wider Group with additional copywriting support.

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