What does ‘corporate language’ mean to you? In marketing, it’s become code for dull, heavy and full of buzzwords. And it’s also ineffective. Tone of voice can change all that.
Being purposeful about how you write, not just what you write, will help your business stand out from the rest. More than that, the right tone of voice will show your audience what you’re really like to work with, building their confidence in choosing you over the competition.
In this free event, writer and tone of voice specialist Anna Fozzard and Account Director Georgia Corp discussed how to connect with all your audiences through language.
Throughout the event, which you can rewatch below, we explore:
- Signs that a business needs a new tone of voice
- Essential ingredients of an effective verbal identity
- How to get the most out of defining your tone of voice